How To Use Webinars For Marketing Online Courses
Using webinars for marketing products and services, especially online courses, is very effective so how do you use webinars for marketing online courses.
Hi Trish Davies, here, founder of Build Your AU and TrishDaviesInternational.com. Teaching individuals to create their own online training courses and packages is a real passion of mine. It is why I created Build Your AU so that individuals could share their knowledge and expertise and also get paid or it. It’s a win/win situation.
Now it is all very well creating high quality training courses and packages, you must know how to market them. The digital world is like a playground for online business owners with so many marketing platforms available.
All of these platforms have their own nuances, things that differentiate themselves from others. In essence though they are platforms which do the same thing. They enable you as a business owner to target your ideal customer with your offers.
All platforms have free and paid marketing solutions, and you can also add into the mix your own website. That is a platform that you control and is designed to direct traffic to your offers by providing value in the form of content.
That is the critical word, content, because within that content is your call to action. A place where you want to direct people to promote your offer. So, whether it is an ad on Facebook, Pinterest, YouTube, or a button on your blog you take them to a product offer.
What Happens After Someone Clicks Your CTA
When someone clicks on your call to action they are directed to another webpage. This is page that you control, and this is where your marketing really clicks into gear.
The page they land on is generally a landing page, or sometimes referred to as a squeeze page. The nature of these pages is that people exchange their contact details for a free gift such as a video, eBook, or webinar.
You may have experienced this process in the past and the squeeze/landing page is very powerful. That’s because you can control what you want people to access after they have submitted their details and subscribed.
So, you have a 2-step process, an opt in page and a thankyou page. The thanks you page is what I want to focus on today because they are great to host webinars for marketing your products.
How To Use Webinars For Marketing
Now there are two ways to use webinars for marketing. The first is to host a live webinar and the second is to use a pre-recorded webinar.
Many online marketers use webinars for marketing their businesses, but some overcomplicate things. I say that because they put too many steps in between registration to people watching the webinar.
What you will find is that there are sometimes 4 or 5 pages that you go through to register for a webinar. Here is what I mean.
- Registration
- Thankyou Page
- Holding Room Page
- Webinar Page
- Replay Page
Now that is a lot of pages to set up when it could be done much simpler and give a better user experience. Initially you will need a maximum of three pages if you are doing a live webinar. They are as follows.
- Registration
- Thankyou Page
- Webinar Page
How this works is the person signs up on the registration page. They automatically get sent a thankyou page with the time, date, and link to the webinar page. On the specified date they then go to the webinar page link and watch the webinar. A very simple process.
Now here is where the magic happens. Once you have presented your live webinar you can load it to the webinar page as a pre-recorded webinar. The process then looks like this.
- Registration
- Webinar Page
People sign up and then get instant gratification of the webinar on the next page. The point I am making here is don’t overcomplicate things by adding pages that you don’t need.
Your subscriber will get fed up having to trawl through so many pages and your conversions will be lower. When I say conversions, I mean people who watch your webinar.
If your subscriber knows that it is a live webinar they will bookmark your thank you page and return on the due date.
What Do You Present In Your Webinar
Your webinar is designed to present your products and services and give information about you. Don’t spend too much time talking about yourself as your subscriber is there to see how you can help them.
You must remember your webinar is all about your attendees and what they can get from the time they have given up. So, you are going to give a demo of your products and services or if it is a training course you will tell them what they will learn when they buy.
You can use a combination of you on camera, power point slides or you at a whiteboard. Basically, what you are comfortable with to ensure that you provide value and then desire for your product.
At the end of your webinar you will have a button which people can click to go through to your ordering system.
Webinars for marketing products and services are becoming more popular with marketers. Webinars are proven to increase product sales rather than long sales letters.
You have people there in the moment on both a live webinar and a pre-recorded webinar. When you give them the call to action they are more likely to take that action.
Create Your Marketing Webinar Through Build Your AU
Build Your AU is a program that I have developed to help individuals create their own online training programs. Part of the process is to hot seat members so that they can give their own presentation for their business and training programs.
Each members webinar is conducted through Zoom and has a live audience in the form of the other group members. So, it is live and interactive, and it would be you presenting your business model and the products and services you offer.
After the webinar I would then debrief you and give you advice on how your presentation went. What I then do is give you the aw footage of the webinar and debrief for you to take away and edit.
Your edited version is what you can then use for your own automated webinar process. That webinar recording can be put into a software program and delivered automatically. I can also introduce you to the software that I use called Kajabi so you can build your 2 or 3 stage webinar system.
If you want to use webinars for marketing your products and services then Build Your AU is perfect. You will not only build your training program through my coaching you will create your own webinar for marketing purposes. Click the button below to learn more about Build You AU.
Helping you build your authenticity, authority and audience.
Trish Davies
Build Your AU
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