Benefits Of Video Marketing For Business – It’s Time To Press Record!
Still wavering about using video as a marketing tool. Why? These benefits of video marketing for business will make you scramble to hit that record button.
Hi Trish Davies, here and the focus for today is one of my favourite marketing strategies. That is video marketing and I just love it! To prove that I invite you to head over to my YouTube channel where I have a library of videos that runs into the hundreds.
Now I don’t like to make too many assumptions but is it fair to say you are interested in video marketing? Maybe you are still on the fence so to speak, unconvinced that it is a marketing strategy you should adopt?
I totally get that and have known people who think along those lines. The thing is when those people understood the benefits of video marketing for business it was light bulb moment.
That is my hope for you as you read this post. That you will have those “aha moments”, the lightbulb will be switched on as you see the opportunities emerge. As I have said I love video and I am very comfortable pressing record on delivering my message.
That place of comfort has taken some time create. I still get that nervous tingling which is great because it makes me focused and excited. This is what I want for you because I know video marketing will help you reach the goals that you have set. So, without further ado let me share with you 5 benefits of video marketing for business.
Then I will share a link to a post that I have just created that focuses on how to create video content.
5 Benefits Of Video Marketing For Business
Increases Brand Awareness
The Build Your AU program is designed to help you create your own personal brand. My 9-week program will help you put the foundations together which you can learn more about here.
Video marketing helps increase brand awareness within your audience. That happens through creating video content that addresses peoples problems. When they search online for solutions, especially on YouTube, your video will show up.
Imagine the impact that will have on a person! You will appear on their screen and they become aware of you, your business, your brand and how you can help. They will remember you and advocate you. I can’t quantify how powerful this is for you brand.
Increases Your Online Presence
Your online presence should always start with your authority website, this is your home online. The thing is that your authority website may be the hub for any products and services that you provide. What that hub needs to survive though is traffic and this is where video marketing comes into its own.
I am going to use YouTube as an example as that is where the majority of my focus lies. Every video I publish on my channel is like a brick in the wall. Another piece of content that will sit online for eternity.
Each video drives traffic to my network of websites and product offer pages. Therefore, expanding my online presence as I can control where I send people.
Puts A Face To Your Business
The thing about being front of camera is that there is no hiding place but that is what people want to see. Authority websites are crucial for business presence along with information about your business. The thing is though that they are only words however authentic they may be.
When you present yourself on video you show just how authentic you are, warts and all so to speak. People will then get to see your personality, here your voice which means things won’t get lost in context.
Builds Trust in Your Brand
Really this carries on from the previous point of your potential audience putting a face to the name. That then instils trust in the viewers mind. After all they are looking for solutions to problems.
You have the solution, but they still need to be convinced why they should buy from you. The viewer will check out your other videos, they will see that you are there to serve them.
That level of trust will grow when they get to know and like you.
Increases Your Conversions & Sales
Now we get to the money part of benefits of video marketing for business. So far I have spoken about brand awareness, online presence, personalising your business and trust.
This is what video marketing does for your business when you do it correctly. The biproduct of those foundational steps is leads and customers. Gaining a lead is a conversion, it is the first commitment a person will make to you.
That initial conversion will in time lead to sales, the ultimate commitment someone will make to you. Handing over credit card details is massive, it is a decision that is not taken lightly but video marketing has the potential to make this happen.
Creating Video Content
As promised I am going to share some insights on creating video content. Hopefully you can see the benefits of video marketing for business and are chomping at the bit.
Predominantly your videos will be uploaded and published to YouTube. Now YouTube is the biggest video hosting platform online, I am sure you are aware of that. What you may not be aware of is that YouTube is owned by Google.
So, this is another benefit of video marketing. When you create videos that address questions people are asking and optimise them Google will reward you. They will see your YouTube video and rank it within their search results. Also, you will be ranked in the YouTube search results.
Now there is a specific process that you must go though to make the magic happen. I talk about this process in a post I created on how to create content for YouTube. It is a process that I use to rank my videos on both search engines. In fact, I managed to get ranked in just over 20 minutes so I know the process works. Click here to read that post.
I do go into much more depth about this process within my Build Your AU training program. As I have said video marketing is one of my passions and a strategy that I empower all my members to practice. If Build Your AU interests you then you can get more information by clicking here.
This is my share on the benefits of video marketing for business. I am 100% confident that as soon as you press that record button you will see positive results. It does take a little bit of time to gain momentum but when you do it is like a snowball. It just keeps getting bigger and bigger, more views, more leads, more sales.
Helping you build your authenticity, authority and audience.
Trish Davies
Build Your AU
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