How To Create A Brand Awareness Strategy That Will Grow Your Business
You audience must be aware of your brand. So how do you achieve this? The answer is having a brand awareness strategy in place!
Hi Trish Davies here and today I want to focus on creating brand awareness. You achieve this by creating a brand awareness strategy. A brand awareness strategy is the process of making your business known to customers. It’s what gets people to know, like, and trust you.
However how exactly do you create an effective strategy? It all starts with knowing who your customer is, what they need, and how they want to be communicated with. For example, if you are running a restaurant that serves seafood, your target market will be someone aged 18-60 who lives on the coast.
Your marketing materials should cater to this audience by including coastal images and focusing on seafood recipes. Here are some steps that will help you create an effective brand awareness strategy for your business.
Brand Awareness Strategy – Creating Your Customer Persona
The first step in creating an effective brand awareness strategy is finding out who your customer is. This includes identifying their gender, age, location, lifestyle, and interests.
Once you have identified who your customer is, you can create a persona that reflects this person. The customer persona will help guide the decisions you make during the branding process.
For instance, if you are selling children's clothing, your company colours should pop because your target market likes bright colours. Your logo should be fun and youthful because kids do not appreciate complicated logos or designs.
Creating Your Marketing Message
Your marketing message is the one sentence summary of what your company does and why people should care about you.
Think about your business's marketing message, and then apply this sentence to different channels. For example, if your business is a pet supply store, your marketing message could be: “Our goal is to provide all new and experienced pet owners with the best products and services for their pets.”
Your marketing messages will vary depending on what type of company you have. However the key takeaway here is that they should always be clear and concise.
Brand Awareness Strategy – Developing Your Brand Identity
The first step is to ensure that you've set up the right brand identity for your business. A successful brand can be defined by how it stands out from competitors and what values it represents. This includes the logos, colour schemes, fonts, and more.
To create your identity, you'll need to do some research to understand your target market and what they want to see in a brand. Once you've established your identity, you can use it on all of your marketing materials to ensure consistency across channels.
Selecting The Right Social Media Platform
Social media is a valuable tool for businesses to connect with customers and promote their products. It’s also one of the most popular forms of social media, with around 4.4 billion active monthly users as of 2021. As such, it’s important that you choose a social media platform that matches your brand and your target audience.
For example, if you run a small business in the fitness industry, hashtags like #fitfam and #fitspo are more likely to be relevant to your target market than hashtags like #thinspiration or #layinpretty.
Additionally, you want to make sure that your social media account has purchased followers or likes. This makes it look like there's more engagement on the page. Create marketing campaigns with this objective in mind to boost your following.
Avoid paying for likes and followers. This is a black hat technique and can be spotted a mile off.
Choosing The Rght Marketing Channels For Your Business
Before you start putting together your strategy, it's important to know which marketing channels are right for your business. Ask yourself these questions:
- What are my target customers' needs?
- How do I want them to feel about my company?
- What products or services am I offering?
The answers to these three questions will help you determine which type of marketing channel would be best for your business. For example, if you're trying to promote a new product, then social media may be the best option.
Social media is an effective way to reach online customers with just one click of a button. If you're trying to create brand awareness among consumers, then traditional marketing methods like blogging and video may be more effective.
Setting Up An Email Marketing Campaign
Email marketing is a great way to build relationships with your customers. An effective email campaign has a beginning, middle, and end. In the beginning of your campaign, you want to introduce your business and ask for feedback from your customer.
In the middle, provide quality content that is relevant to the customer's needs. In the end, provide a call-to-action for people to take action on your lead magnet or opt in for more information about your business.
Knowing What To Track With Analytics
If you're thinking of creating a brand awareness strategy for your business, the best place to start is by knowing what to track with analytics.
An effective brand awareness strategy includes tracking the following metrics:
- What social media platforms are your target audience most active on?
- How many impressions did your marketing materials get?
- How many clicks did your marketing materials get?
- What was the click-through rate of your marketing materials?
- What were the conversion rates of your marketing materials?
Conclusion
Now that you know how to create a branding campaign that will grow your business, it’s time to get started.
But before you start, it’s important to take a step back and consider how each aspect of your brand awareness strategy will help grow your business. Remember: it’s not just about what you say, but how you say it.
For example, if you want to grow your email marketing audience, it’s important to tailor your emails with content that will speak to your customers. If you want to grow your Facebook page, make sure you post fresh content regularly. Understand the best time of day for posting and what type of content works best on your page.
So what are you waiting for? It’s time to go out there and start building a brand that will grow your business. For more help on personal branding check out my free 9 step program here!
Helping you build your authenticity, authority and audience.
Trish Davies
Build Your AU
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