6 Video Marketing Ideas for Small Businesses
If you aren’t using video marketing for your business then you are way behind your competitors. Here are some video marketing ideas for small business owners.
Hi Trish Davies here and today I want to share some video marketing ideas for small business owners. Business owners need to be creative when it comes to marketing their company. In today’s digital world, video marketing is a very effective way of getting customers more involved with your brand.
From customer testimonials to promotions, video ads are easily shareable with the public. Also they can reach a wider audience than any other type of online marketing strategy.
From creating an engaging ad that gets people talking about your business to using influencers for social media campaigns. You must get in on these ideas for how you can use video marketing for your small business.
Video Marketing For Small Business – Benefits Of Video Marketing
Video marketing is a great way to promote your brand online. When you have video ads, it has the ability to reach a wider audience and is easier for people to share throughout their social media networks.
Because of this, video marketing is an excellent advertising strategy for anyone looking to get in on the digital marketing trend.
Some other benefits of video ads are that they can’t be easily ignored by your audience. With videos, you can easily create storylines that are unique and engaging.
From short commercials that feature a customer testimonial to a how-to guide. These ads will help you establish an authoritative online presence and increase brand awareness with your customers.
One more benefit of video ads is that they don’t need to be costly. In today’s market, it's becoming increasingly difficult for companies to advertise without spending a lot of money. Especially on traditional marketing efforts such as print advertisements or billboards.
With video marketing, though, you don’t have to spend much money at all! Video ads are also easy to share on social media and can be seen by a broader audience than any other type of online campaign.
How To Create A Video Ad
There are many tips for creating a video marketing ad. However one of the most important is to think about what your target audience wants. What are their interests? What personality traits do they have? Finally. What are the top three things that they would want to see or hear in your video? The key to effective marketing is understanding who you’re trying to reach. Therefore start by targeting your audience before you create any videos.
Another tip for creating a successful video is shooting it yourself. This may not be possible if you don’t have access to equipment or if it’s too expensive. However even just using your phone will make a big difference in the quality of your content.
Lastly, ensure that you upload your video as high-quality as possible. Especially If you're planning on using social media platforms like Instagram or Facebook. Make sure that your video is optimized for their platform so that people can watch it easily and share it with their followers!
How To Use Influencers For Social Media Campaigns
One of the best ways to increase your social media reach is to use influencers. Typically, influencers are people who have a large following on social media. They have the ability to drive maximum engagement with their audience.
If you’re looking for that extra push to get likes or followers, then you should consider partnering with an influencer for a social media campaign. This is a way for small businesses to reach different demographics.
For example, if you were looking for more female followers on Instagram. An influencer could help you boost your numbers in that area.
The best part about using an influencer is that these campaigns are effective and simple. That’s because there’s no need for complex strategies or large budgets. Simply contact the person who you want to partner with and discuss how they can help promote your business on social media.
How To Use Video In Email Marketing
Video marketing can be used in email marketing in a variety of different ways. For example. You could use video to introduce your company to potential customers or showcase your company’s products and services.
You can also use video to brainstorm new product concepts. Another way to use video as part of your email marketing campaign is for customer testimonials. Many businesses are hesitant about including testimonials in their marketing campaigns.
That’s because they feel like the consumers might not be genuine or might not have anything good to say about their experience.
However if you use a video testimonial, it will be more believable. That’s because people want videos with sound and images. It will give them a better idea of what the experience was like than just one-sided text.
Video testimonials also provide an excellent opportunity for companies to stand out from their competitors. It’s hard to beat a personal testimony that comes straight from the source themselves!
6 Ways To Use Video With Social Media
There are many ways you can use video with social media. As mentioned before, video ads are a great way to reach a large audience at an affordable price and can be shared easily.
Additionally, you could create videos for your social media channels that show off your products or services. Use influencers to help promote your products and increase their awareness for the sake of bringing in more customers.
Lastly, videos are fantastic for customer testimonials and brand promotion. You can share customer testimonials on YouTube or Instagram to help build trust with your customers and make them feel like they’re part of the company.
These customer testimonials will also be seen by potential new customers who may have been looking for a new product or service from you. Here are some tips on using video marketing for social media.
1) Get professional advice
2) Understand what is needed to get the best results
3) Evaluate your current website
4) Optimize your business's online presence
5) Create & share amazing content
6) Invest in digital marketing strategies
Instagram Stories Ads
Everyday millions of people watch Instagram Stories. That’s a lot of eyeballs that are potentially watching your video ads. For this reason, it’s important to make sure your Instagram Stories ad is engaging and captivating.
You can achieve this by using one or two sentences in a caption and showing rapid-fire visuals. The best part about Instagram Stories ads is that you only have 15 seconds to capture attention before the video starts playing.
Video Marketing Ideas For Small Business – Facebook Live Videos
Facebook Live videos are perfect for small businesses to use for marketing. Features like the ability to upload content directly from your phone and the ability to share it with your personal Facebook page.
Also the option to have a chat window with viewers allows all of your followers to be involved in the live video experience. You can create an easy call-to-action. This allows people to learn more about your company or make a reservation right then and there. This is an effective way of using video marketing for your small business.
Twitter Moments Ads
Twitter Moments Ads are created by businesses and brands. They are designed to give people insight into what is happening right now. Also providing a more personal and engaging way for fans to be connected with their favourite brands.
Gone are the days of posting an ad on social media that just says, ‘follow us on Instagram’ or ‘visit our website’. With Twitter Moments Ads, you can show your followers what is happening in your business or brand right now or even in the future.
It doesn’t matter if it’s a promotional event or a new product. These ads provide customers with something they can actually relate to in the moment and keep them engaged with your brand for years to come.
YouTube Advertisements
One great way to utilize YouTube is to advertise your products and services through advertisements on videos. When you create an advertisement, you can make it public so that anyone who searches for the keywords in the title will get your ad.
Your ad will also appear in the “Suggested Videos” section under related videos. By creating a video sponsorship on YouTube, you are able to reach customers from all over the world in a cost-effective manner.
Pinterest Videos
Pinterest is a very popular social media platform. It’s a great place to get a lot of traffic and engagement from customers. One way you can use this social media platform is by creating videos.
By using Pinterest videos, you can post them as pins on your company’s pin board. Then, you can also share these videos with your followers on other social media channels like Facebook and Twitter.
Another great way to use Pinterest videos is through the use of an influencer marketing strategy. An influencer is someone who has built their online presence by consistently posting content that resonates with their audience.
You could partner with an influencer to create content that relates to your business or niche. Then share it on your own social media accounts or even include it in your website for visitors to see.
If you want to create a paid ad campaign that also includes video, you can do so through the use of Facebook PPC ads. This will help increase the visibility of your video marketing campaign across all types of platforms. Also it gives you more opportunities for engagement from customers.
I hope that these video marketing ideas for small business has given you food for thought. Let me know you thoughts in the comment box below. Also if you are looking to build a brand online check out my free Build Your AU program by clicking here.
Helping you build your authenticity, authority and audience.
Trish Davies
Build Your AU
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