How To Create A Personal Branding Checklist
What are the steps to creating a strong personal brand. Use this personal branding checklist to position your personal brand ahead of your competitors.
Hi Trish Davies here and today I want to focus on helping your create a personal branding checklist.
Your personal branding is your unique identity and your calling card in the world of business. Whether you already know it or not, your brand is the driving force behind your success.
It’s what sets you apart from your competitors, and it’s the first impression people have of you every time they see you. Moreover, brands are more than just a way to advertise a business.
They’re a representation of one’s values and personality. That’s why your brand is so important! Personal branding is the process of developing your brand and coming out of the virtual closet to unveil your hidden potential and true self to the world.
The fact that you’re reading this article means that you’re interested in starting your personal branding journey. However before you can do that, you need to create a personal branding checklist that will guide you through the process.
A checklist is a guide for any project, and this article will show you how to create an effective personal branding checklist.
Personal Branding Checklist – Define Your Goals
The first step in any branding project is defining your goals.
- Why are you doing this?
- What do you hope to get out of it?
- Why do you want to develop a brand?
These are the questions that you need to answer in order to create a personal branding strategy.
Write A Personal Mission Statement
Your mission statement is the heart of your branding. It’s the central theme that ties everything together. It’s what differentiates you from your competitors, and it’s the inspiration behind all your marketing and branding efforts.
So what makes a good mission statement?
- First, it should be bold and succinct.
- Second, it should be inspiring and aspirational.
- Third, it should be clear and concise.
- Fourth, it should be specific and detailed.
- Fifth, it should be unique and not be copied from another brand.
Set SMART Goals
A clear and specific goal is the foundation of any success. A goal that’s too vague won’t be specific enough for you to achieve if you’re not careful. However a goal that’s too specific won’t be scalable for your business.
You’ll burn both time and resources on processes and processes that aren’t right for your brand. So choose your goal wisely, and make sure that it’s both clear and specific.
Personal Branding Checklist – Brainstorm Your Branding Strategy
Before you write down your mission statement, you need to think about its meaning and how your personal branding fits into it.
- Why do you want to develop a brand?
- What are your values and what makes you different from your competitors?
- What are your core beliefs and how do you want to represent them through your brand?
- Finally, what makes you uniquely you and what are your core values?
These are all important questions that you need to think about as you brainstorm your branding strategy.
Choose A Platform To Start From And Another To End With
Now that you know what you want to convey through your brand, it’s time to choose a platform to start from and another to end with.
The start platform represents the current state of your brand. It’s a representation of the person you’re currently in the world as to your customers, clients, and people who see you as a brand.
The end platform is a representation of what you want your brand to be once you’ve achieved success. The end platform is not the end goal, but a representation of what you want your brand to become once you’ve reached your goal.
Develop Your Brand Voice
The tone and style of your writing is important in developing your brand voice. Your brand voice is the tone that you use when writing all your marketing and articles.
It’s the voice you use when you’re speaking with your clients, customers, and people who see you as a brand.
Your brand voice is the representation of your brand. Now, remember when we talked about your mission statement? The same goes for your brand voice.
Choose a mission statement, and then choose a tone and style that matches it. Your brand voice should match the tone and style of your mission statement.
Conclusion
A brand is so much more than just an image or logo that you slap on products. It’s your unique personality, values, and beliefs that you want to represent to the world.
That’s why your brand is so important and how it plays an important role in your success. You don’t have to be an expert to create a personal branding checklist.
All you have to do is keep these tips in mind as you create your own brand. Once you do, you’ll be able to grow your business and reach your goals faster.
Helping you build your authenticity, authority and audience.
Trish Davies
Build Your AU
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