How To Use LinkedIn To Boost Your Personal Branding And Networking
Personal branding and networking go hand in hand. Professional social media platforms are perfect places to build your brand. Here’s how to use LinkedIn.
Hi Trish Davies here to talk about personal branding and networking. Specifically leveraging LinkedIn to grow you personal brand and your network.
Do you feel like your current social media presence isn’t giving you the results you want?
Do you feel like you need to up your game when it comes to getting the exposure you need to grow your brand?
If so, you are not alone. Social media has become a crucial part of marketing for businesses of all sizes. In fact, up to 90% of small business owners say they use social networking sites as a marketing tool.
In order to succeed in this saturated space, you need to go beyond just creating a profile and start operating as a brand. The key to success is not only understanding the best practices, but also how to implement them in your own personal and professional life.
Do you want to succeed in using LinkedIn to boost your personal branding? Here’s how to do just that.
Personal Branding And Networking – Make A LinkedIn Profile
First things first, you need a LinkedIn profile. If you’re not yet on the platform, you can create a profile for free.
Once you’re logged in, click on “Your account” in the top-right corner. From here, click on “Settings” in the left-hand column.
Then, you’ll want to click on “Your privacy and settings” on the left-hand side. Additionally you can choose to have your information displayed to others.
This includes your name, location, industry and educational background. However, you can also choose to keep your information hidden. LinkedIn also offers the option to be an employer.
With this option, you can specify which jobs you’d like your network to see. The LinkedIn platform also allows you to create a company page.
This is a great way to show off your company’s achievements and expertise. Also this provides you with the opportunity to engage with existing customers.
Use LinkedIn’s Advanced Search
LinkedIn also has an advanced search functionality that lets you search through their database of current and former employees. Using this search functionality, you can search for people based on location, job title, company and education.
You can also search for people based on their name and/or industry. Using this advanced search functionality, you can find people with skills, expertise or experience in areas where you’d like to develop relationships.
With this search, you can find people who are in similar industries or companies to you. This can be beneficial for networking or collaborating. You can also find people who have knowledge that you can tap into for your own projects or goals.
For example, if you’re looking for an expert in your industry to consult with you, you can find them with this search functionality. Or you can find a potential client by searching for people whose company you can reach out to.
Respond To And Engage With Your Network
You can also respond to your network and start engaging with them. This can be done by clicking on the “Contact” tab under your network. From here, you can reply to any contacts that you’d like to.
You can also click on the “Invites” tab on the top-right corner of your profile. From here, you can invite people to connect with you by creating a custom message.
You can also click on the “People you may know” tab. From here, you can click on the “Look Up People” button and select “Associates.”
This will give you a complete list of your network, which you can then sort by people you’ve been following.
This can be useful for finding people you haven’t worked with yet, or who you’ve worked with but haven’t followed back on LinkedIn.
Add A Photo & Include Your Unique Selling Proposition
Along with your profile, you can also include a photo with your profile. In your profile photo, you can include your LinkedIn URL and/or your name. You can also include a sentence that describes your unique selling proposition.
This can be beneficial for branding yourself on LinkedIn. This can be especially useful for highlighting your expertise or areas of expertise in your field. This can help people who are looking for experts in that specific area to contact you.
You can also use this photo to help people get to know you better and build relationships with you. LinkedIn also allows you to add a video to your profile.
If you have a professional voice recording or webcam, this can be helpful for demonstrating your expertise.
Utilize Your Profile To Grow Your Personal Brand
The body of your LinkedIn profile lets you highlight your expertise, your work history, your education and your projects. You can also include a recommendation from someone you’ve worked with. Or a quote from a famous person, or a blog post you’ve written.
You can also include photos and videos here, which can also help you grow your brand. You can also use this space to tell stories about your life or your projects.
This can help you create a more personable image and build trust with potential clients or collaborators. You can also use this space to speak to your goals and build your brand.
You can discuss what you want to accomplish in life, and what you want to accomplish with your business. This can help you stand out in the crowd and establish yourself as a thought leader and expert in your field.
Personal Branding And Networking – Conclusion
LinkedIn is a valuable tool for personal branding and networking. The platform enables you to start building relationships with potential clients and collaborators.
By using the platform, you can create a profile, follow people, respond to and engage with your network. You can also and add photos, videos, projects and more.
You can also utilize the body of your profile to build your personal brand and grow your network. These features and more make LinkedIn a great platform for building your business and boosting your personal branding.
Helping you build your authenticity, authority and audience.
Trish Davies
Build Your AU
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