Know Like And Trust Factor

The Key To Building A Strong Online Brand – The Know, Like And Trust Factor

Business success is built upon the relationship you have with your clients. If you haven’t got the know, like and trust factor then you haven’t got a business!

Hi Trish Davies here and today I want to expand on what the know, like and trust factor means.

Let’s face it: It’s no longer enough to simply have a company website and social media accounts.

If you want to stand out from the crowd and be memorable, your brand needs to be memorable. In order for that to happen, you need to build a strong, consistent brand online and offline.

Without a strong brand, your marketing efforts will fail because all of your different efforts won’t mesh together in the mind of your target customers.

With so many businesses having their own websites and social media profiles these days, it can be challenging for new businesses to stand out.

That’s why you need an effective strategy for building a great brand from the ground up using the Know, Like and Trust Factor.

What Is The Know, Like And Trust Factor?

The Know, Like and Trust Factor is a strategy for building a strong online brand. Some marketing strategies focus on building traffic, increasing sales or generating leads.

However the Know, Like and Trust Factor focuses on building trust with your audience. This three-pronged strategy is all about getting your target audience to know who you are, like your brand and trust what you do.

Without those three elements, your marketing efforts will fail. This strategy is especially important for new businesses that are just getting started.

If you’re just starting out, you don’t have an existing customer base to market your business to. However, you can build your brand to get your target customers to know, like and trust your brand.

Building Trust With Your Audience

Building trust with your audience is the first step to building a strong online brand. When people trust you, they’re more likely to buy from you, become a long-term client or refer your brand to their friends.

Trust is such an important aspect of marketing not just because it brings more customers to your brand but because it also saves you time and money.

When people trust your brand, they’re less likely to ask for returns, file complaints or ask for refunds. Building trust with your customers isn’t something you can do once and forget about.

It takes time, effort and consistency to build trust. You’ll want to be consistent with your branding efforts.

Make sure that all of your branding materials, including your website, social media profiles, email marketing efforts, printed materials are consistent.

Establishing Your Brand’s Presence

Once you’ve gotten your audience to know, like and trust your brand, it’s time to establish your brand’s presence.

Establishing your brand’s presence means getting your target audience to associate your brand with certain feelings, ideas and words.

Your goal is to get your audience to associate your brand with positive things. Whether that’s quality, expertise, dependability or something else.

For example, if you’re in the fitness industry, you want your audience to think of you as knowledgeable, reliable, healthy and energetic.

Finding Your Band’s Voice

Once you’ve established your brand’s presence, it’s time to find your brand’s voice. Your brand’s voice is how your brand sounds, both literally and figuratively.

Your brand’s voice needs to be authentic, interesting, useful and engaging. It should also be consistent with your other branding materials.

Your brand’s voice can be used to connect with your audience on a deeper level, building stronger customer relationships.

Create Quality Content

Once you’ve found your brand’s voice and established your brand’s presence, it’s time to create quality content. This is the final step in the Know, Like and Trust Factor.

Creating quality content is essential to building a strong online brand because it helps you bring everything together. With quality content, you can inform your audience, solve their problems, entertain them and more.

When you create quality content, you’re telling your audience why they should trust you and why they should like your brand.

Learn From Your Audience

After you’ve created quality content, it’s time to sit back and learn from your audience. It isn’t enough to simply pour energy into creating content and branding your business.

You also need to pay attention to the feedback you’re getting. You’ll want to make sure that your audience is understanding your content.

You can do this through surveys, polls, focus groups and more. When you learn from your audience, you can make any necessary changes to your content or branding efforts.

You can also gain insight into what your audience wants so that you can deliver it to them in the future.