What Is Personal Branding And Why It’s Important?
Personal branding expert Trish Davies defines what is personal branding and why it is important in establishing yourself in your industry.
Trish Davies here and one of my areas of expertise is personal branding. I help individuals create their own authority business models that are aligned with their personal brand. Now the principle of branding is nothing new when it comes to business as it has been around for centuries.
The thing is when you think of brands you automatically think of the big players within the economic landscape. For computers you automatically think of Apple & Microsoft both on operating systems and hardware.
If you want to find out information online, you would “Google” it as it is the biggest search engine on the planet. When you have the power of just one word to define who you are there you know you have positioned yourself at #1.
Then you come to imagery which Apple also uses to define their brand. The iconic image of a partially eaten fruit is synonymous with this tech giant all around the world. The same can be said for the sportswear giant Nike with their famous tick brand logo. Finally, the golden arches of to form the “M” of McDonalds stands out on any street to cement their position as the #1 fast food outlet.
Branding however is not just for these big companies because individuals can brand themselves just as well. The purpose for this post is to define what is personal branding and how you can leverage it for your business.
What Is Personal Branding?
A personal brand is not much different to any small or large business brand. The only difference is you are marketing yourself instead of a product or high street store. If your business is, you then you will experience many benefits in establishing your own personal brand.
Also, when you are personally branded you find that opportunity will come knocking at your door. Over the next few minutes, I will demonstrate why personal branding is important and why it is worth your time to develop it.
I want to start with looking at how you are perceived online when people look you up. My main personal brand is Trish Davies International as you can see from the image below of my authority website.
As you can see, I am all about wealth creation, personal branding and helping you create a life of freedom and choice. I have several resources and training programs which will help you to achieve the financial goals that you set.
I am also a trainer, mentor, and coach to various sectors of commerce along with being a motivational public speaker. When you get a moment head over to TrishDaviesInternational.com so you can clearly see how I have positioned myself.
To add to my online presence, I have profiles on major social media platforms, LinkedIn, and YouTube. These all compliment my authority website above.
Do You Appear In Google?
The litmus test to defining if you have a strong personal brand comes from Google. Have you ever typed your name into Google to see if you appear in the search results? If you haven’t then try it when you have finished reading this post.
I have done if for my name “Trish Davies” and the results are shown in the image below.
As you can see, I dominate the first page of Google for my name. You can find me on Facebook, my authority website, my YouTube channel, and there is a link to my corporate training role. If you go further down the page you can see images of myself as well. Unfortunately, I couldn’t get that into the screenshot but if you Google my name you will see what I mean.
If you look closely at the descriptions of the search results above, you can clearly see what I do. It mentions wealth strategy, business models and creating freedom lifestyles. Also, it covers my role at the education organisation I am contracted to. When people click on any of those links, they know exactly what to expect. That is the power of personal branding.
This is all valuable real estate which has taken time and effort to create. It doesn’t just happen overnight, but it is something that you must focus on creating. I publish regular content on my websites, I create videos on YouTube, and I am active in social media.
I provide value in so many ways and for that commitment to serve Google then rewards me.
Why You Should Create Your Personal Brand
It instantly makes you stand out from the crowd which is your competitors. You can showcase all that you have to offer based upon your talents, experience, and expertise.
Look at it this way. If a person has two recommendations for the services that you provide. One of those recommendations is you and obvious the other is your competitor.
If they take the time to search each of you online and only your competitor comes up, what impression does that make? The answer is obvious as your competitor will look more professional.
A strong personal brand also opens up many opportunities for you. Doors that were once firmly shut will open up for you to walk through. Things like partnerships, collaborations, new contracts, and networking are amongst the biggest benefits.
Your personal brand will help you grow your business as it will help you achieve goals that you set. That happens through the new opportunities you will experience as I have just mentioned.
Your credibility and authority will be recognised by the people who looking for the services that you provide. First impressions last and when they see you splashed all over the front page it breeds a sense of confidence in them.
That confidence is then backed up when they click on your links and recognise you are the real deal. They will relate to who you are and how you can help them with their problems. People like to deal with people who they know, like and trust.
The last point I want to reinforce is what I mentioned in the previous section about people searching or you. If Google are prepared to showcase you then there is no better endorsement.
How Do Your Develop Your Personal Brand?
This is where I am positioned to help you as I am a personal branding expert and coach. Over the last 12 months I have been developing a training program called Build Your AU. It is designed to take you from where you are now and position you as an expert.
The process is very detailed and the training I provide is very extensive. I will help you create your authority business model and your brand which is aligned with that business model.
The program will help you develop products and services and then attract the right audience. Finally, I will help you market yourself and your business online to generate revenue which is the bottom line.
To learn more about Build Your AU click here and I will send you a free video training series. This series shows you the process I take you through and you will see active members and their journeys. Click the image below to register your details and receive the first video in the series.
I have defined what is personal branding and how powerful it is. I can help you establish a strong personal brand that will position you as an authority in your field. It is time for you to take action so register for my video series now!
Helping you build your authenticity, authority and audience.
Trish Davies
Build Your AU
Recent Comments