Authentic Personal Branding: The Only Way To Reach Your Potential
Authentic personal branding is when your brand reflects you as a person. Don’t be something you’re not. Here is a guide to authentic personal branding.
Hi Trish Davies here and today I want to talk about authentic personal branding. Have you ever wondered if there was a way to stand out from the crowd and become noticed for your talents, skills, and personality?
Or, do you wish you had more confidence in your abilities and your personal brand? If you answered yes to either of these questions, then you should read this article. Authentic personal branding is the only way to reach your potential.
Personal branding is the act of building your brand and reputation based on your skills and experiences. It’s an essential part of your career and will help you land the job you want. Personal branding will give you the chance to present yourself in a way that is relevant to your target audience.
You’ll have a clearer picture of your unique value as a person and what sets you apart from others. When done correctly, personal branding will also help you land a job and stand out from other candidates.
Authentic personal branding means being yourself and highlighting your unique qualities. It’s not about pretending to be someone else. Authentic personal branding means being yourself and sharing your unique qualities.
Also authentic personal branding doesn’t start with a perfect resume, a polished LinkedIn profile, or a charming interview. At the end of the day authentic personal branding starts with you.
Why Authentic Personal Branding Is Important
As an employee, you have the chance to build a strong brand and stand out from other candidates. In order to set yourself apart, you need to be authentic. Employers want to hire people who are genuine and open about who they are.
This is especially important for the types of roles employers are looking for. If there’s a specific type of job that you’re interested in, you can use your personal brand to tailor your search.
Working with an employer that you’re interested in is a lot more likely when you’re authentic.
How To Build An Authentic Personal Brand
When you want to build an authentic personal brand, you’ll want to start by examining your unique qualities. What are you really good at? What are your interests?
These are the elements of your authentic personal brand. Once you have a better sense of your values and personality, you can start to build your brand through networking.
Networking is a crucial part of personal branding. It is often undervalued, but it is an essential skill to have. Networking is the process of meeting new people and establishing connections with them.
It can be done in many ways, like attending networking events, finding groups online, and making friends with people who share a similar career goal.
The 3 Core Components Of An Authentic Personal Brand
Once you’ve got a greater sense of your values and interests, it’s time to build your authentic personal brand. Here are the 3 core components of your brand:
Your Name. Your name is what people see in front of them every day. It’s what they associate you with, and it sets the tone for your brand. The name you choose for yourself should be compatible with your values and personality.
Your Logo. Your logo is what people see when they look at you. It’s what they’re first exposed to, and it’s what they associate with you. Your logo should reflect your values and personality, while also reflecting your professional brand.
Your Persona. Now your persona is who you are as a person. It includes your professional brand, but it also includes your personal brand.
Your persona includes everything that makes you unique and different from other people.
It's the combination of your name, logo, and persona that creates your authentic personal brand.
2 Additional Steps Of An Authentic Personal Brand
Once you’ve got your name, logo, and persona, you can start to build your authentic personal brand. Here are 2 additional steps of an authentic personal brand:
Your Backstory. Your backstory is when you share your life story with others. It can be anything from your family history to your interests.
Your backstory can help people connect with you on a deeper level, and it can also help build your authentic personal brand.
Your Elevator Pitch. Now your elevator pitch is what you say during the elevator pitch portion of an interview.
This is where you have about 5 seconds to summarize who you are and what your skills are.
Conclusion
I have shared with you 5 crucial steps to authentic personal branding. When you combine all 5 steps then you will have a truly authentic personal brand that you can be proud of.
Ready to start creating your authentic personal brand? I have created a 9 step personal branding training program. It is absolutely free to register which you can do here.
Authenticity is the first core principle to my Build Your AU training program. I will help you define your true self along with all the talents and gifts that you have.
You are already an authority in your industry. However you may not recognise the status that you have. I will help you cement that status of an authority and expert in your field.
Your authenticity and authority is what will attract your ideal audience. I will help you find your ideal clients which are the lifeblood to any successful business.
That in a nutshell is what my Build Your AU training program is all about.
Register now by Clicking Here!
Helping you build your authenticity, authority and audience.
Trish Davies
Build Your AU
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