Brand Storytelling Marketing – How Brands Can Tell Stories In their Marketing Campaigns
All brands have a back story which means it must be told. Discover how to use brand storytelling marketing to connect with your audience.
Hi Trish Davies here and the focus today is branding, storytelling & marketing. Specifically using brand storytelling marketing to connect with your audience.
We live in a world where there are so many stories that it is impossible to keep up with them all. From the latest movie to the newest TV show to the latest viral advertisement, there's always something new to hear or see.
However unlike other forms of media, brands have yet to fully capitalize on storytelling in their marketing campaigns. Why? Because they're not aware of how storytelling can generate more sales and greater ROI.
In this blog post, we’ll explore why brands should be telling stories in their marketing campaigns. Also and how you can tell your own story through marketing.
Brand Storytelling Marketing – Why Storytelling Is Important In Marketing
The ability to tell a story is one of the most important skills for any marketer to master. To make your audience care about your brand, you need to be able to weave a beautifully woven story that draws people in and makes them want more.
In addition, storytelling lets you connect with your audience on a personal level. It allows you to tell the stories of your customers and prospects. With storytelling, brands are able to build trust with their consumers. It creates an emotional connection that goes beyond just making sales.
How To Tell Your Own Story In Marketing
If you want to tell your story in marketing, you have to first understand what it is. What exactly is your story? What are the messages that you want your customers to take away from your marketing efforts?
The best way for brands to tell their stories is through storytelling. With this type of advertising, the brand tells a story about itself that inspires and engages its audience.
If a company wants people to know more about them and what they stand for, it can create content that explains why it exists and how it impacts people's lives. When a brand tells its own story, it makes it easier for people to remember and feel connected.
In addition people share the stories they love on social media. Therefore they're going to recommend these brands to others because they'll find the content engaging.
The blog post discusses how brands should be telling stories in their marketing campaign.
What The Different Types Of Stories Are In Marketing
In marketing, there are different types of stories. There are emotional stories that draw in people emotionally. Like the story of a family struggling to make ends meet or a brand's success story.
Emotional stories can cause people to experience deeper connections with products and services. This can lead to increased sales. This type of story is typically told through advertising.
There are also inspirational stories that show how products and services make lives better. These types of stories are found in social media advertising and product videos.
Finally, there's the informational story, which provides facts or statistics about why a product or service is unique or special. These types of stories typically appear on websites. This content provides education for consumers who need more information before making a purchase decision.
Brand Storytelling Marketing – What Makes A Great Story?
A story is about something happening to somebody over time. The key to a good story is that it has a clear beginning, middle and end. A good story is also one that reveals the character's emotions.
A great narrative can make a person feel something. Whether you're reading a book or watching a movie, the way you experience the story will depend on how invested you are in the characters and what they're going through.
Now that we know what makes for a quality story, let’s talk about how storytelling works with marketing campaigns.
How Storytelling Can Generate More Sales And ROI
Every day, there are multiple stories that come into our lives. From the latest celebrity gossip to marketing campaigns, there's always something new to see and hear.
However what if brands could tell their own stories in the same way? Stories are a powerful tool that help brands connect with customers and can create a deeper bond.
They provide a feeling of nostalgia or celebration. This is why so many people share them on social media after consuming them on a brand’s website or through advertising.
more importantly, storytelling can generate more sales and ROI. According to HubSpot’s 2018 State of Inbound Report, 86 percent of marketers believe that content marketing drives purchases.
It also found that 89 percent of marketers say methods like video marketing are successful. It's not hard to understand why! Videos make it easy for people to learn about your product and increase brand awareness by up to 80 percent.
Not convinced yet? Okay! So when you use storytelling in your marketing campaign, you engage with customers on an emotional level. This builds rapport faster than other methods because they're easier for customers to understand.
Your audience will be more likely to buy from you if they feel like they're getting an inside look at your company. Or its story as opposed to just seeing a commercial or only reading text-based content online.
When you have those customers buying your products, it makes it easier for you to tell your story–which allows you access to valuable data about what was working.
How To Develop Your Brand Storytelling Marketing
I have shared with you why brand storytelling marketing is important. I invite you to develop your brand story through my Build Your AU program.
How To Build Your Authenticity, Authority and Audience
If you want to create an online training course, build a business, write an eBook, create an online presence then this is the place to learn how to. It all starts with your story, your journey.
To create a personal brand, you have to become the AUTHOR OF YOUR LIFE and BUILD YOUR AU. There are 3 stages to BUILD YOUR AU
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In this ONLINE TRAINING COURSE, you will learn about all 3 stages. The goal is to figure out what your value is, what your story is. The build an audience that will naturally gravitate to you because they connect to your story.
The course includes the following content:
- Recorded Live Members Weekly Workshops
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Access to Facebook Group to receive support and guidance
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Helping you build your authenticity, authority and audience.
Trish Davies
Build Your AU
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