Why Building An Audience On YouTube Is The Best Free Marketing Strategy
Building an audience on YouTube is the best free marketing strategy. Your YouTube channel will become one of your biggest assets, here’s why!
Hi Trish Davies here and today I want to focus on building an audience on YouTube. YouTube is bar far my most favourite marketing strategy and I leverage the paid platform and the organic side.
Build Your AU is designed to help you build authenticity, authority and your audience. The program is a step by step process to help you build a strong personal brand.
Today I want to share some insights on why, in my opinion, YouTube is the best way to build your audience. Also, why it is the best free marketing strategy that you can incorporate into your overall marketing efforts.
To do that I will compare a number of other free marketing strategies to YouTube and why YouTube comes out on top. Now there is just one caveat I must address first when it comes to free marketing strategies.
Yes it is true that when you adopt the marketing strategies I am going to share there is no monetary exchange. You will not be handing over your credit card details. There will not be any transaction made.
However, in general nothing in life is totally free, you will be spending your time. This allocation of your time is an investment in your business. You must be aware of this but your return on that investment could potentially bring in higher margins. So, it is well worth the time there is no question.
Also, free marketing strategies generally take some time to gather momentum. However, when they do in many respects there is no stopping them.
Popular Free Marketing Strategies
I am going to cover a few popular free marketing strategies before I look at building an audience on YouTube. The strategies I share with you are all ones that I use within my business, but YouTube is still my go to platform.
Blogging
Blogging is still a powerful free marketing strategy and I blog regularly every week. The process of blogging is where you create articles like the one you are reading now. They are designed to create awareness in your audience along with engagement.
Blogs are generally informative articles that highlight specific topics that people need information on. Just like this one where the topic is building an audience on YouTube. To land on this page you will have in all probability entered the exact search term.
Blogs must be well researched and constructed. They must address the topic in question and provide a potential solution to a problem that people are experiencing. Usually, it takes around 2 hours to create a high quality ad compelling blog post. That is the investment of your time that you will be making.
If you are starting a new blog then you must accept that it will take around 3 – 6 months to gain traction. Google and the other search engines need to see that you are serious and consistent with providing value. When they see that commitment then they start to reward you by listing your articles.
Each article though is like a brick in the wall. Another piece to your content bank and will be live for eternity. It is highly possible that someone will see your blog in years to come so that one time investment in your time can still bear fruit.
Social Media Platforms
In today’s economic and business landscape you must have a social media presence. Your social media presence is part of your overall network online that gel together and work like an eco-system.
They come together to form your overall brand which Build Your AU is all about. When it comes to social media marketing again there are the paid side and the free side. As this post is focusing on free marketing I will focus on just that when it comes to social media.
As a business you will create social media profiles on the platforms that best serve your audience. All social media platforms are not equal, they suit certain demographics, certain audiences so you must research where your audience hangs out.
The nature of social media platforms is that you post free content on your business pages and groups. That free content will attract your ideal audience, they will be interested in your message. That message will resonate with them, connect with them and create a relationship with them.
So, I highly recommend that you regularly post value driven content on the profiles you create. You can over time build large audiences on your social media profiles. The only thing is that when you post content not everyone who follows you sees it.
It is a misconception that 100% of your following will see you content. In reality it is a very small percentage of people because that is how the social media platforms are set up. Here is why!
They want you to also leverage their paid marketing platforms. It is not in their interest to allow all your followers see your updates and posts. With that said make sure you do regularly post content as it will reach some people.
Building An Audience On YouTube
Up until now I have looked at some popular forms of free marketing. I generalised social media as there is far too many platforms to individualise, but I am sure you understand the points I have made.
As regard to building an audience on YouTube being my go to platform. YouTube is owned by Google which straight away gives it an advantage over other platforms. Google is a value driven platform as people are constantly searching for information. Therefore, Google craves information all of the time.
When you create YouTube videos you are creating that valuable information and Google recognises that fact. With that said though it is not the main reason I leverage YouTube to build my customer audience.
I have shared with you the pros and cons with the other free marketing strategies. Blogging takes time to gather momentum. Social media platforms cherry pick who sees your free content because they have ulterior motive, they want you to spend money. Free content doesn’t generate revenue for them.
YouTube on the other hand want as much free content as you can create. The reason I say that is because they can monetize your free content. They do that in conjunction with their paid marketing platform by placing ads before your video starts.
They want as many people to watch your videos as possible, they won’t cherry pick like other platforms.
Your video though must provide value, be well researched and structured. YouTube must have clarity as to the purpose of your video. When you give them that clarity then they will rank your video highly in their search results. Also, your YouTube video will appear in Google search listings.
The Build Your AU YouTube Formula
When you know how to optimize your YouTube videos the magic starts to happen. Your videos will be ranked quickly as I know full well. I say that because I have created my own formula which ensures that my videos are ranked quickly.
My videos get ranked in a matter of minutes and it is all down to formula that I use. Building an audience on YouTube is something that I cover within my free 9 step program.
Within that 9 step program I reveal the formula that I use to rank my YouTube videos to build my audience. My videos are then visible for everyone to see who is looking for that specific topic. Everyone being the operative word, it is in my opinion the fastest way to build an audience for free.
I would love to share that formula with you because I know how video will help your business. To gain access to that formula join my free 9 step program to building your authenticity, authority and audience. Get instant access to the program by clicking here. Start building an audience on YouTube with Build Your AU.
Helping you build your authenticity, authority and audience.
Trish Davies
Build Your AU
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