High Ticket Coaching – Your Pathway To Financial Freedom
Looking to create a high ticket coaching business but don’t know where to start? Discover here the steps you need to take to create a high ticket coaching business.
Hi Trish Davies, here to talk about high ticket coaching and how you can create a lucrative coaching business. There is a formula that applies to anything you do in life which is to learn and then do. Basically, you take information onboard and then take action on that information.
Now there is a third step to that formula that many people overlook. That is to then go on and teach people what you have learnt and implemented. Call it coaching, mentoring or leading but the principle is that this is where you can really monetize your expertise.
Monetize it at a far higher level than restricting yourself to working for someone else. Now that’s not to say you can’t have lucrative positions working for someone else, far from it. I myself coach at a corporate level which has an attractive renumeration, but you can conduct high level coaching at a personal level.
That is another string to my bow which has multiple facets within real estate and digital online marketing. Now digital online marketing again has many different facets, one of which is personal branding.
Personal branding is where you can set yourself apart from your competitors and it marries nicely with high ticket coaching. My Build Your AU programs are designed to take you from where your are now, brand yourself and establish yourself as a professional coach.
How To Create A High Ticket Coaching Business
High ticket coaching, mentoring and training is built upon three core areas. They are showing your authentic side, establishing your authority and then attracting an audience.
I am sure you can see the thread here as all of those key areas start with the letters “au”. Hence the title of my own coaching program Build Your AU. My program dives deep into your inner sole, beliefs, talents and gifts to create a high ticket coaching business.
Your story plays a crucial part to showing your authenticity. The majority of people love a story, but I don’t mean the “once upon a time” type. Although that does have some credence because your story is set in the stones of history. What I do is open those history books so you can present yourself in an authentic way to your audience.
Your authority is closely attached to your authenticity as this is what shows people what you are good. They must know what you do and how you are going to serve them.
That is a key point to remember as you are there to serve people and help them overcome their problems. The Build Your AU program will help you establish your presence in your industry to attract your audience.
When it comes to your audience that is somewhat self-explanatory. These are the people who will, to put it bluntly, pay your wages but they must be the right people. You must have customers who are aligned with you and the products and services you provide.
When you have all of these three key areas in place you have the foundation for a very successful high ticket coaching business.
How To Structure Your Business
To get the high ticket coaching clients they first must go through a process, a filtering exercise so to speak. It is rare that you will gain clients who are prepared to pay you thousands for your time when they first meet you.
Therefore, you must have a system in place which they naturally go through. This is called a sales funnel, product funnel, which consists of various products and services.
The nature of a funnel is that it is wide at the top and progressively gets narrower towards the bottom. This is your filter so to speak because you will attract potential customers at the top with a low ticket product and service.
Now I know you landed on this page because you are interested in creating a high ticket coaching busines. Just bear with me as I will reveal how this system works.
So, you start off with a low ticket, sometimes free, product or service, think of it as an appetiser on a menu. This low ticket item is like an introduction between you and the customer. It is designed to give value and start building a relationship with that person.
Once you have introduced yourself you can then present your next product and service. This compliments the previous on nut is more in-depth. At this point your customer shows more commitment because they are spending more money. They are prepared to do that because they have started to get to know you, like you and trust you.
You will then most probably have at least one, maybe two, more products or services before you place your high ticket coaching. Those products or services will each increase in price on the previous ones, but this is a way of conditioning your customer.
Your Customer Becomes More Qualified For High Ticket Coaching
They will become comfortable spending higher amounts of money. Therefore, the more chance you have converting them into your high ticket coaching. Each step of the funnel sees a reduction in the amount of customers who hand over their credit card details.
This is a natural occurrence so don’t panic when that happens. The focus here are the people who are going to enter your high ticket coaching program. For example –
- Say you gained 100 low ticket customers @ $ 7 = $ 700
- 40% bought your next product @ $97 = $3880
- 20% of those bought your next product @ $ 497 = $ 3976
- 25% of those bought your $1000 per month high ticket coaching = $ 2000 per month
Now these I must stress are purely for example purposes and feel I must add a disclaimer here. I just want to give you an example of how a high ticket coaching business could be create. This is the process to gaining high ticket coaching clients.
You could charge more at each stage; it depends on how much you want or need to make. The high ticket coaching customers come at what is referred to as the back end.
You attract customers at the front end, but the high profits are made at the back end. It is a classic ascension business model and the beauty of this is that the majority of the process is automated.
The front end products and services are either pre-written or pre-recorded and digitally delivered. Your physical time when it comes to coaching is on the high ticket coaching sessions. Therefore, you will only be doing a few of those per month and the rest of your time is for you to enjoy.
This Is My Invitation To You
If high ticket coaching interests you then I invite you to join my 9-week program. The program will show you the steps you need to create your coaching business. By the end of the program, you will have clarity on the direction you want to take and how to follow that direction. Click here to join the program and I look forward to seeing you on the inside.
Helping you build your authenticity, authority, and audience.
Trish Davies
Build Your AU
Recent Comments