How To Become An Authority In Your Field

Discover How To Become An Authority In Your Field By Following These Steps

If you want to be taken seriously in business, then you must become an authority so in this article by Trish Davies you will discover how to become an authority in your field.

Hi Trish Davies, here again from Build Your AU. One of the core pillars to my Build Your AU training program is authority, positioning yourself as an expert in your field. Many people get hung up thinking they need to have walls of certificates and letters behind their name.

That simply is not the case because what lies within you and your story behind it gives you authority. I have had the privilege of working with some incredibly talented people over the last 12 months.

My Build Your AU programs are designed to help you find out who you are and what you are good at. Then to take all of that value and deliver it to an audience that is waiting for your solutions. Solutions that are based upon your authenticity and authority.

Build Your AU is a perfect eco system if you are looking to build your own personal brand. What I have seen developing with my program is how people’s stories establishes their authority.

Every week I listen to the most powerful stories, life, and death experiences both physically and emotionally. When I hear these stories it literally makes the hairs on my neck stand up. There is no substitute to authenticity for creating authority in life.

I will share with you how to become an authority in your field through who you are and some simple strategy.

How To Become An Authority In Your Field Starts With Your Story 

I make no apologies in banging on about how important your story is. It is the most powerful element to any marketing strategies that you use for your business. What you must do is use your story to create a strong branded message.

Your objective must be to emotionally connect with your audience. How you tell your story will determine the level of emotional connection. What you must understand is that any potential lead, prospect, or customer want to know about who they are dealing with.

You must relate to your audience on a deep level. This means making sure that your audience knows that you have been in their position at some point. Telling them that you have had the same problems that they are now experiencing, and you have the solutions they need.

Your branded story must reinforce confidence in your niche or industry expertise. Part of my story involves my journey with real estate investing. I actually purchased my first property at the age of 19, a decision I made while I was experiencing a life-threatening illness.

Fast forward a number of years I re-entered the real estate investment industry because of another life changing moment. Five years after I tragically became a single mum, I needed a way to create a financial firewall around myself and my daughter.

I invested in my education, sought mentorship, and then invested financially into real estate in the USA. Over the last 12 – 15 years I have created a vast portfolio of properties in the USA. That portfolio is both a financial asset and a revenue generating stream, therefore creating that financial firewall.

That is my story which creates authority. What is yours?

Communicate Your Story To Your Audience 

You have just heard a brief outline of my story; you will have your own which is just as powerful. What you must then do is tell your story to your audience but how do you do that?

Fortunately, you live in an age where telling your story is very easy. There are many platforms all over the internet that you can leverage to get your message across. Before you contemplate publishing your story you must know where your audience hangs out.

It may be social media, YouTube, public forums, the list is endless. You just need to do your research so that your message has impact on the right people. All of these platforms are publishing tools, they are easy to set up and are predominantly free.

Develop Your Own Publishing Platform 

To establish real authority online you must have your own platform to publish on. This is your authority website/blog and it is something that you control 100%. Here you will publish high value content that is designed to make your audience aware of who you are.

Your content is also designed to create engagement with your audience. You do that by asking for feedback, posting the links to your posts on your social media channels. This drives people from all your other platforms back to your main hub, your home online.

Once you get them to your website/blog you can then direct them where to go to find out more about you. You will soon develop a following of people who are aligned with your message, people who have the same interests.

It is then easy to generate leads from your audience by offering more value through free resources. Resources such as free eBook, guides and video training series that offer high value content.

Every piece of value you offer is like placing another brick in the wall of your business. Cementing your authority and a person who’s purpose is to serve your audience.

What you must establish is a place that when someone visits for the first time, they know exactly who you are.  They know what you do and how you can help them. When you do this your audience will see you as an authority in your field.

These are 3 easy steps to follow to establish authority in business. If you want more information on how to become an authority in your field, then my Build Your AU programs will help. Click on the button below to receive a free video training series to learn more.

Helping you build your authenticity, authority and audience.

Trish Davies

Build Your AU