5 Tips On How To Personally Brand Yourself
Personal branding is much more than a nice logo and a fancy tagline. Discover how to personally brand yourself to position yourself in your industry.
Hi Trish Davies here, founder of Build You AU and Trish Davies International. Personal branding must reflect you as a person, your values and how you can help your audience. Logo’s, colours, fonts and website design are important but it’s the foundation of your personal brand that really matters.
The digital space enables you to position your brand in front of a global audience. That global audience will connect with you through your online presence. Therefore, you must control the narrative when people make that first connection.
First impressions last but that is not exclusive to the aesthetics of your personal brand. The last thing you want to happen is other people controlling what your brands stands for.
Your personal brand must have clarity. It must be clear and concise as to what you stand for so that it attracts people who are aligned with those values and beliefs. Your personal brand will open doors for you, opportunities will appear which is down to your controlling people’s initial perceptions.
You must have clarity on what you want to be known for within your industry and niche. Your personal brand is a self promotion tool so that you can be consistent in the quality of the services that you provide. Here is how to personally brand yourself.
How To Personally Brand Yourself
Become The Expert In Your Field
Time for some soul searching so you have clarity on who your are what you are good at. You must be authentic and authoritative as these are core elements that make up your personal brand.
When you can show this you will attract attention through various media channels. You will attract new leads and clients as they will see that your authority is aligned with your goals, mission and vision.
Your expertise is the credibility that your audience is looking for but they also want something else. That is, they want to get to know you as the person. Therefore, make sure you add your personality into the conversation. The conversation will be based upon your message, this is what will make the connection to your audience.
Establish Your Online Presence
When people want to find out something they usually “Google It”. Therefore, your personally branded content must appear when your audience wants to check you out.
Your starting point would be to create your authority website. If you can then secure a domain name which includes your name. For example (yourname.com). If you can’t then add an extension to your name as I have done with TrishDaviesInternational.com. Then create other online profiles on social media sites and video hosting sites and attach those social profile links to your website and vice versa.
By doing this you will be creating a media and communication eco-system which will help you leverage the search engines. Having such an eco-system will enable your audience to connect with you whenever they go online.
Start Networking
You must aggressively create a network around you but that doesn’t mean aggressive in nature. What it means is that you must put yourself out there day in and day out.
Join industry related groups online and offline. Comment and help people when they ask questions. Attend industry events and have your business card at hand. Yes the old school methods do still work in this digital age.
Networking will help to grow your business and your personal brand for the long term.
You Must Be Consistent
Building a personal brand requires you to put the work in. that means networking s I have just mentioned. Also, it means creating content to attract and engage with your potential audience.
When you have attracted your audience you must still be consistent in providing value for them. Don’t be here one day and gone tomorrow. You must expose your brand on multiple platforms so that you become visible to your potential audience.
Therefore, you must be consistent in your efforts and clear on your message. Uniformity is the name of the game. You must never send out mixed messages.
Take Notice Of The Feedback Your Receive
Personal brands are built on reputations. It takes time to build up a great reputation but it only takes a few seconds to get a bad one. Always ask for feedback from close family, friends, clients and industry associates.
Take notice on how people introduce you to other people. Ask people what they think your personal brand attributes, qualities and core strengths are. If people can answer those questions straight away then you know you are on course to building a successful personal brand.
How To Personally Brand Yourself With Build Your AU
I have shared with you how to personally brand yourself. Here is my personal invitation to you to create your personal brand with the help of Build Your AU.
How To Build Your Authenticity, Authority and Audience
If you want to create an online training course, build a business, write an eBook, create an online presence then this is the place to learn how to. It all starts with your story, your journey.
To create a personal brand, you have to become the AUTHOR OF YOUR LIFE and BUILD YOUR AU. There are 3 stages to BUILD YOUR AU
- be AUTHENTIC
- build your AUTHORITY
- build your AUDIENCE.
In this ONLINE TRAINING COURSE, you will learn about all 3 stages. The goal is to figure out what your value is, what your story is. The build an audience that will naturally gravitate to you because they connect to your story.
The course includes the following content:
- Recorded Live Members Weekly Workshops
- Behind The Scenes With Build Your AU Members
- Facebook Live Group Videos
- Interviews with Online Business Owners
- Recorded Coaching Calls
- How To Videos
Access to Facebook Group to receive support and guidance
AUTHORITY BUSINESS MODEL – Get my secret roadmap formula that gets your business idea out of your head in a way that is dead simple… so you can create a powerful online course outline that gets real results. This course will give you AUTHORITY and will attract an AUDIENCE.
Register now by Clicking Here!
Helping you build your authenticity, authority and audience.
Trish Davies
Build Your AU
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