The Ultimate Guide To Lead Magnets For Coaches
As a coach you must have a flow of leads to convert into students. Therefore you need a lead magnet. Here is the ultimate guide to lead magnets for coaches.
Hi Trish Davies here and today is all about lead magnets for coaches. A lead magnet is a term used in marketing to describe a free piece of information. That could be downloadable content, video series, or other resource offered by a company to attract prospects and customers.
Lead magnets also help coaches establish their authority and expertise as experts in their field.
In this guide, you will learn how to use lead magnets to grow your coaching business. You'll learn what they are, the different types of lead magnets available, how to create them for maximum conversions, and more.
Lead Magnets For Coaches – What is A Lead Magnet?
A lead magnet is a type of content that attracts potential customers to your business. Lead magnets are a popular marketing strategy for coaches, as they can be used to establish authority and expertise in their field.
Some examples of the types of lead magnets you can offer your prospects and customers include:
- Exclusive content or interviews with experts
- The ability to download a cheat sheet or workbook
- Video series on a topic related to your coaching services
- An e-book about a topic related to your coaching services
- Audio replay of a webinar about a topic related to your coaching services
The most important thing you need to create a lead magnet is an idea. You can use an existing piece of content from your website or come up with something new. The more exclusive and valuable the information is, the more likely prospects will be interested in it.
The Different Types Of Lead Magnets
There are many different types of lead magnets. Some common examples of lead magnet content include:
- Downloadable PDF
- An eBook
- A free webinar (a video streamed live over the internet)
- Free video series on YouTube
- An email course
- A checklist or cheat sheet
Lead magnets can be helpful for so many reasons. You can use them to educate your prospects, to provide them with valuable information, and more. A great way to get prospects is through their email address, so an email list is a great lead magnet.
Once you have someone's email, they're more likely to fill out a form or purchase something from you.
How To Create The Best Lead Magnets
There are many different types of lead magnets that you can create in order to grow your coaching business.
Perhaps the easiest type of lead magnet to create is a free eBook or article with relevant content for your target audience. When these lead magnets are delivered via email, they're known as an autoresponder series.
When creating a lead magnet, it's important to consider what is most relevant to your target market. For instance, if you are a weight loss coach, you might offer a free class on healthy eating habits.
Or, if you are an animal trainer, you might offer a free webinar on how to train your new puppy. Once you have decided on the most beneficial type of lead magnet to offer, there are many ways to create it.
You can write it yourself or hire someone else who is knowledgeable in the subject matter. Someone who has experience writing quality content for marketing purposes.
If you're creating an eBook or article on your own, make sure it's short and concise but still provides value to readers. Include some actionable tips and leave people feeling like they learned something new after reading the piece.
If you plan on offering more than one lead magnet (for example, monthly webinars), make sure each one targets different aspects of the same topic (i.e., four separate webinars).
Examples Of Lead Magnets
Lead magnets can take many forms, but all of them have one thing in common. They are things that you give away to your prospects or customers for free. Here are a few examples of lead magnets:
– A downloadable PDF showing how to invest in the stock market
– Video series about how to cook healthy meals from scratch
– A list of “power words” that will make your marketing material more effective
The Importance Of Lead Magnets For Coaches
Lead magnets are an important way for coaches to grow their businesses. Lead magnets create awareness of the coach's expertise and establish his or her authority in the field.
They also help to convert prospects into long-term customers, which is why they are essential for coaches.
Lead magnets can be anything from a downloadable PDF handbook to a video series explaining how your coaching business works. The possibilities are endless!
The idea behind lead magnets is that you provide something valuable (usually free) to people. Yu provide this value in exchange for their contact information or email address. You then market directly to that contact list with other content, products, and services.
One popular example of a lead magnet is an eBook – it could be about your expertise, your industry, or even about the things you've learned while doing your job. By giving away this type of information, you're establishing yourself as an expert in your field and increasing your visibility among potential customers.
Conclusion
At its core, a lead magnet is a call-to-action designed to attract a person’s attention and motivate them to take the desired action. Lead magnets are an excellent way to build your email list and grow your coaching business.
In this guide, we have covered what lead magnets are, the different types of lead magnets you can create. Also how to create the best lead magnets for your coaching business.
For more information on all aspects of creating an online coaching business check out my free Build Your AU program.
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Helping you build your authenticity, authority and audience.
Trish Davies
Build Your AU
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