How To Find Your Personal Brand Positioning: A Guide For New Entrepreneurs
Your personal brand’s success relies on personal brand positioning. Not sure what that means? Then use this guide to position your personal brand perfectly.
Hi Trish Davies here and today I have some crucial insights on building your personal brand. Specifically personal brand positioning to achieve the goals that you have set.
Knowing your personal brand positioning can be crucial in establishing a successful business. However, the process of finding it is not always easy. It’s all too easy to get caught up in what other people think of you and lose sight of who you really are.
You may even feel like you don’t want to work hard to find your brand. Maybe that’s because the process feels daunting and seems like too much work.
However branding yourself isn’t actually that difficult or time-consuming. There are many ways to simplify the process and make it a lot more fun! This guide will cover how to find your personal brand positioning.
Then you can focus on being authentic and proud of who you are. Instead of worrying about what other people will think about you. So stop worrying about your brand and read on for tips on how to find yours!
Personal Brand Positioning – What Is A Personal Brand?
Your personal brand is not just a descriptor of your professional identity. It encompasses all of who you are in the world and what you represent. Your personal brand includes your values, beliefs, personality, strengths, weaknesses, and goals.
What that means for you is that your personal brand will be unique to you. No one else will share the same personal brand as you. That’s because it’s made up of components from both inside and outside of yourself.
The Process Of Finding Your Personal Brand Positioning
In order to find your personal brand positioning, you need to identify what aspects of your life are most important to you. This should come naturally and be reflective of who you are as a person.
Once you know what aspects of your life are most important to you, it’s time to figure out what those things mean for your professional life.
You’ll want to take the things that are the most important in your personal life. Then explore how they would apply in the professional world.
For example, if family is the most important thing in your life. This could be an aspect of your personal brand position that is emphasized in your professional life.
When you know what aspects of your personal life are most important and how to apply them professionally. It’s time for you to think about a name for this aspect of yourself.
Something short and simple will work best so that people can easily remember who you are based on one word or phrase!
Tips For Finding Your Personal Brand Positioning
- Take a long look in the mirror
Your first step should be to take a long, hard look at yourself and figure out who you are as a person.
- Who do you want to be?
- What is your personality?
- What are your interests and goals?
Once you know this about yourself, it will be much easier to find your personal brand positioning.
- Try on different roles
You may not know who you really are yet so try on different hats. For example, write down what you would say if someone asked you what your “ideal self” is like.
Or what qualities an ideal friend of yours might have. By doing this, you’ll be able to see which characteristics and qualities shine through. It will make it easy for you to identify with them more than others.
- Research other successful people
It can also be helpful to research popular people who have had success (like celebrities or entrepreneurs). Then compare yourself with them in order to know where your strengths lie.
This could help give you ideas of how to develop your own personal brand positioning. A position that will work for your business.
- Ask for feedback from friends and family
Friends and family can often provide valuable insight into who we are as a person without us even realizing it! It’s worth taking the time to ask people what they think when it comes to things like:
- Your strengths?
- Your weaknesses?
- What they feel sets you apart from other people?
Personal Brand Positioning – Identify Your Qualifications & Talents
The first step in finding your personal brand positioning is to identify your qualifications and talents.
- What are you particularly good at?
- What are people’s compliments about you?
- Just what do you enjoy doing most?
This will help you narrow down what is unique about you.
For example, if you love technology and gadgets. Maybe a personal brand position of “gadget expert” or “tech pro” would be perfect for you.
You can take this one step further by creating a list of all the qualities that make you uniquely qualified in this area.
For instance, if you want to market yourself as an expert on tech gadgets, then maybe some of the following qualities would apply:
- You’re always researching the latest releases
- You know how to troubleshoot any problems with hardware or software
- You’re able to solve difficult problems using my knowledge of computers
- You have extensive knowledge of all things tech related
Each line on your list is a quality that makes you uniquely qualified. This will help when it comes to branding yourself and deciding which qualities best define your personal brand positioning.
Choose Your Niche
A big part of your personal brand positioning is deciding on your niche. This might seem like a hard decision, but it’s actually not as difficult as it may seem. There are many ways you can find the niche that fits you best.
- Think about what makes you stand out and what you're most passionate about.
- What kind of work do you enjoy doing?
- What’s your life goal?
- What would make you feel successful?
No matter which route you take to finding your niche, just take the time to think about who you are and what makes you unique. You want to be proud of yourself and the company that represents you and your values.
Define Your Personality
The first thing you need to do is define your personality. Think about what makes you unique and what resonates with you. What are the qualities that make up your character?
Next, think about the values that are important to you and how those values align with your personality. It’s also helpful to think about what quality of life you want for yourself and how it relates to your personal brand positioning.
Finally, take a look at these three questions:
- What would success for me look like?
- What does my idea of happiness look like?
- What’s my idea of living a meaningful life mean?
Once you’ve answered these three questions, it will be easier for you to find your personal brand positioning.
Personal Brand Positioning – Have Fun
One of the best ways to make the process of finding your personal brand positioning more enjoyable is to have fun with it. You might be asking yourself, but how?
Well, there are many ways you can do this. One way is to take a quiz about your interests and see where that leads you. Quizzes like these can give you a good idea of what type of content you should be posting on various social media platforms.
If you want to go even deeper, you can create a brand personality test that is unique to you and your business.
It’s important not to think of this as an assignment or as something stressful. Instead, think of it as a game. Or something that will help make sense of everything going on in your head.
Conclusion
Your personal brand is what you are. It's the face you put on when you know you can't make it to happy hour because you have an early morning meeting.
It's what you're wearing when you land the big account and your boss wants to celebrate with a pizza party (but you have a different idea).
Also it's your style and your voice, and it's what sets you apart from the pack.
However most importantly, it's what will help you find your footing in the business world. As an entrepreneur, you will come up against challenges that others might not see coming.
Your personal brand is what will help you navigate those uncharted waters with confidence and skill.
So before you start plotting the next phase of your company's growth, it's time to create your personal brand positioning. To help with that process register for my free Build Your AU training program.
The program focuses on your authenticity and your authority in your field. This is what will attract your audience. You attract that audience from where your personal brand is positioned within your marketplace.
Register for the program here.
Helping you build your authenticity, authority and audience.
Trish Davies
Build Your AU
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