6 Personal Branding Benefits – Why You Should Create A Personal Brand
Personal branding is crucial to building a sustainable and long-term business. Here are 6 personal branding benefits as to why you should brand yourself.
Hi Trish Davies, here to talk about personal branding benefits. Creating a personal brand helps you develop a persona of authority online and it helps you control the narrative. What you share online are decisions that you make and have control over, but it also determines how people see you.
When you create a personal brand, you are putting your face behind your business. You are showing people who you are, what you stand for and how you can serve your audience.
There is no hiding place, nor should there be because you want everyone to see what you are all about. Personal brands are just as important in my opinion as major household names. The difference is that many major brands use people of celebrity status to spread their message and promote their business.
Now there is nothing wring with that as people of that status do have an influence on the general public. No doubt they get compensated very well because they attract a lot of business.
How You Can Become A Celebrity In Your Industry
As a personal business owner, you may not have that celebrity status in the world as a whole. You can however develop a similar status within your individual niche or industry. After all you are an individual, unique person who has a story to tell which will have influence on your audience.
You will also have powerful knowledge and expertise which you can share with your audience. That alone will establish your position as a leader, a top level name, someone who people look up to. In my mind that is a long way to developing celebrity status and in some ways more powerful in business terms.
If you can become that go to person for your audience you will make a massive impact on those people. Also, you don’t need millions of people like the big boys do to build a successful online business.
You will build your own community, a fan base so to speak. People who are loyal to you because of the value that you deliver. Therefore, personal branding is how you can achieve that micro celebrity status. So, let’s look at some personal branding benefits and why you should build your own personal brand.
Personal Branding Benefits
People Notice You Online
I don’t need to tell you about the power of the internet. It is over 25 years since people could go online through this vast network called the world wide web. It is hard to see how modern day life would exist if someone pulled the plug and shut it down.
Everyday life revolves to some extent with the ability to go online and billions of people do just that every day. Therefore, having a personal brand makes it easier for people to find you online, after all there is just one of you.
They can search a multitude of platforms online and interact with you through you various marketing channels. Therefore, this is your opportunity to share your knowledge, skills and expertise to your target market.
You will become exposed but in a good way. Although that may bring you out in a cold sweat it is your way to connect with people who are aligned with you and what you have to offer. Take some time to decide what you want to share and how you want to serve people. Then they will find you!
Personal Branding Helps Develop Your Network
I have just mentioned that personal branding helps you get noticed. Now the result of the increased exposure is that your network will grow exponentially. You will attract people in your industry, potential customers and retain those customers.
The network you build can help you when you want to launch new products and services. Also, your network will help you take your business in various directions. Your network of people will share your content which gives you the potential to reach people you wouldn’t by yourself. Therefore, new possibilities and opportunities will open up for you.
You Will Become More Identifiable
Now I touched on this previously in relation to developing a celebrity status. You don’t need a star on Hollywood’s Walk Of Fame to become a celebrity as I eluded to earlier.
As a personally branded business owner you will attend various events, seminars, trade shows or you may even write your own book. Therefore, you will become noticed by other people attending the same events which only helps to build your brand.
Personal Branding Helps With Collaboration
I have spoken about networking, getting noticed and making yourself recognisable. All of this is a perfect formula for collaborating with other people within your industry. In effect you join forces with other successful people who have followings behind them just like you have.
So, it is a perfect storm of two audiences merging where you and your potential partner can develop business together. That may entail new products and services on a joint venture basis with two audiences to market to. Therefore, there is great potential for more profits to be generated.
Online Relationships Will Get Stronger
To build a successful online busine, well any busines, is through building relationships. Your personal brand will become more visible online as previously mentioned. Through your online presence such as your website and social media your audience can contact you easier.
You have the platforms in place which are great communication tools. People can contact you direct such as potential joint venture partnerships and customers. You can interact and engage with them through a strong personal brand image which they feel comfortable with and trust.
The Ability To Control That Brand Image
To be successful in business you must be in control of all aspect of your business and that includes your brand image. If you lose control of your brand image then outside people will form their own opinions which can affect your brand. Obviously this is not what you want to happen.
When you have control on what you share about your business you control the narrative. Even when you make a mistake it is still within your control to navigate around that and bring things back in line.
I hope that these personal branding benefits have convinced you that developing a strong personal brand is the way forward. At this point I would like to invite you to join me on a 9-week personal branding program which by the way is free. To learn more about this exciting program please click here and reserve your place or click the image below. I look forward to seeing you on the inside.
Helping you build your authenticity, authority and audience.
Trish Davies
Build Your AU
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