Creating Your Personal Brand – 6 Tips From A Personal Branding Coach
As a personal branding coach I help my clients identify their personal attributes. Then develop personal brands based on their skills and values.
Hi Trish Davies here, personal brand coach and creator of Build Your AU. As a digital entrepreneur you may be sceptical for the need of a personal brand. As a personal brand coach I am here to help you overcome your scepticism and any misconceptions you may have about personal branding.
Personal brands are not exclusive to high profile celebrities, far from it. Don’t think you need to be Beyonce or Dwaine “The Rock Johnson to have a personal brand. In reality everyone has a personal brand and everyone has the ability to develop their brands.
I should know as I have helped countless entrepreneurs develop a strong personal brand. Also I have developed my own personal brand Trish Davies International. My personal brand has a clear purpose in place and it represents “my why” in life which is –
“To loyally inspire others to confidently recognise their gifts and talents. So that they are determined to move forward and create a life that matters.”
What Will Your Personal Brand Represent?
Your personal brand doesn’t need to based upon gimmicks or have a cringy and uncomfortable feeling about it. That kind of branding doesn’t work. In fact your personal brand must represent the complete opposite and be aligned with who you are and what you stand for.
Your personal brand will set your apart from your competition. It will showcase your experience, expertise, skills and natural gifts. Your personal brand will be a complete package that is aligned with your ideal audience and how you can best serve them.
You don’t need celebrity statues. All you need is an authentic and authoritative status. So how do you accomplish that? Well as a personal branding coach I want to share 6 personal branding tips with you to help you create your own personal brand.
I will also give you the opportunity to work with me through a 9 step personal branding program. More on that shortly so make sure you read this post right through to the end.
6 Tips From A Personal Branding Coach
Identify What You Are Good At
What you are good at will form the foundations of your personal brand. Therefore you must take some time to identify what you are good at. You will have family, friends and associates that constantly say you are good at this, that and the other. Write down what they are saying.
Also there will be activities that you are naturally drawn to. Therefore what do you do best? Do you have expertise in a certain area? What are your greatest qualities? What you excel at will form the foundations of your personal brand.
Refine Your Strengths
Once you have defined what you are good at it is time to refine those special skills and values. Own what you excel at and then expand your knowledge, expertise and experience.
Become An Authority In Your Niche
A niche is a specialized segment of the marketplace. Therefore you must become an authority within that segment and niche. Now there are various ways in which you can establish your authority.
The first thing to do is to create your own online presence so that people can connect with you. Build your own authority website, create your social profiles, attend trade events, write a book to become a published author.
Combine all of these to establish your authority. This will attract your ideal audience to you as they will perceive you as the go to person to solve their problems.
Become A Mass Platform Publisher
You must deliver your message to attract your ideal audience. Fortunately you live in an age where self-publishing is very easy. Start with your authority website and publish articles which are referred to as blog posts.
Also you can guest publish on other people’s websites and blogs. Create your own YouTube channel, press the record button on your camera and start creating value through video.
Another great publishing format is podcasting. There are numerous podcasting platforms where you can create your own radio/tv channel.
Then you have the social media world at your feet. Your ideal audience will be attracted to specific platforms. Identify where they hang out and republish all you text, video and audio content.
Network With Your Industry Peers
There will be other leaders in your niche so make a point of connecting with them. Seek out potential mentors and experts in your field to gain advise from but to also provide value back.
Don’t take all the time, you must give back. At all times though you must be authentic and not live behind a fake persona of someone who you are not.
Expand Your Personal Development
You and your personal brand will never be the finished article, there will always be room for improvement. You must commit to expand your knowledge, skill sets, mindset. This all comes under thee umbrella of personal development.
Constantly appraise yourself on what you are doing well and what can be improved. Always be prepared to earn more and implement what you learn. Mastermind and collaborate with leaders in your field and be open minded to other opinions and practices.
Work With A Personal Branding Coach
I have shared with you 6 personal branding tips. How would you like to work with your own personal branding coach? I have created a 9 step personal branding program which teaches you the fundamentals of personal branding.
How To Build Your Authenticity, Authority and Audience
If you want to create an online training course, build a business, write an eBook, create an online presence then this is the place to learn how to. It all starts with your story, your journey.
To create a personal brand, you have to become the AUTHOR OF YOUR LIFE and BUILD YOUR AU. There are 3 stages to BUILD YOUR AU
- be AUTHENTIC
- build your AUTHORITY
- build your AUDIENCE.
In this ONLINE TRAINING COURSE, you will learn about all 3 stages. The goal is to figure out what your value is, what your story is. The build an audience that will naturally gravitate to you because they connect to your story.
The course includes the following content:
- Recorded Live Members Weekly Workshops
- Behind The Scenes With Build Your AU Members
- Facebook Live Group Videos
- Interviews with Online Business Owners
- Recorded Coaching Calls
- How To Videos
Access to Facebook Group to receive support and guidance
AUTHORITY BUSINESS MODEL – Get my secret roadmap formula that gets your business idea out of your head in a way that is dead simple… so you can create a powerful online course outline that gets real results. This course will give you AUTHORITY and will attract an AUDIENCE.
Register now by Clicking Here!
Helping you build your authenticity, authority and audience.
Trish Davies
Build Your AU
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