5 Proven Steps For Personal Branding Development
Use this personal branding development guide to create your personal brand and demonstrate your unique skills and talents.
HI Trish Davies here and the focus for today is personal branding development. I am going to share with you 5 proven steps for personal brand development.
The power of a personal brand is hard to ignore. It’s not just about job hunting. That being said, your personal brand will help you land a job once you’ve successfully matched your skills with the right company.
A personal brand is your unique combination of values, skills, experiences and personality traits. Think of it as your unique selling proposition, a reason a company should hire you above other candidates.
Personal branding is an important component of your job search, and it doesn’t end with applying for positions. It’s a long-term strategy to improve your chances of landing the right job in the future.
There are many different strategies for developing a powerful personal brand. However not all of them are right for you.
Here are 5 key elements that you should incorporate into your personal brand:
Personal Brand Development – Develop A Unique Personal Brand
Personal branding begins with you. There are billions of brands in the world, and you’re not like them. So, how can you be unique?
First, develop a unique voice when writing. Don’t sound like everyone else out there.
Second, start your brand by defining who you are and what you stand for.
Third, start to incorporate your values into your brand. This will help you stand out.
Finally have a clear message and visual identity to create a strong brand.
Show You’re A Good Cultural Fit
The best employer will want to hire someone who’s a good cultural fit. While it’s true that you don’t need to be a member of the culture, it’s important to show that you’re not stuck in the past.
You want to fit in, but you also want to push boundaries. So, what does that look like?
First, research the company culture. You can go to the company website, read job descriptions, or ask someone who works there.
Next, compare the culture to your values. You want to see if there are any cultural clashes.
Demonstrate Your Creativity
Employers love people who can demonstrate creativity. It shows that you’re not stuck in a box and can come up with unique solutions to problems.
It’s also important to show that you’re comfortable with not only your technical skills, but also your emotional intelligence. This will set you apart from other job applicants.
The best way to show creativity is with hobbies and interests. You don’t want to bring those skills into the job interview, but you also don’t want to lie either.
This is a great time to start building your brand by incorporating creative elements. If you’re waiting for the perfect opportunity to do this, you’re waiting too long.
Personal Branding Development – Demonstrate Your Technical Skills
Technical skills are a must for any job. You want to show that you can solve problems and make independent decisions. You don’t want to gloss over these skills, but you also don’t want to focus solely on them either.
First, use your skills as an opportunity to reinforce your brand. Who are you as a person based on your values? Are there any examples of this coming through in your skills?
Next, find ways to apply your skills. For example, if you’re a developer, use that to your advantage by finding places to apply your skills. You don’t have to do it every single day, but use it as an opportunity to practice, reinforce your brand, and show others that you’re serious about job hunting.
Develop Content That Showcases Your Emotional Intelligence
Emotional intelligence is a must for any personal brand and can be demonstrated through content. You want to show that you can build relationships, and not just through formal networking, but also through your interests, hobbies, and activities.
You can also add humour to your brand by incorporating pop culture references. Along with that having conversations with yourself and having conversations with others.
Personal Brand Development With Build Your AU
I have shared with you 5 crucial personal branding development steps. Here is my personal invitation to you to create your personal brand with the help of Build Your AU.
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Helping you build your authenticity, authority and audience.
Trish Davies
Build Your AU
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