Personal Branding Mistakes

The Personal Branding Mistakes You Didn't Know You Were Making

Making mistakes with your personal branding can lead to failure. Avoid these common personal branding mistakes to help your brand thrive.

Hi Trish Davies here and today I want to focus on one of my passions which is personal branding. Specifically helping you avoid some common personal branding mistakes that can severely impact your personal brand.

Some of the most successful people in this world are entrepreneurs. They're the ones who set their own hours, decide what projects they work on and how much money they want to make.

However as an entrepreneur, it's important to put your best foot forward in order to get where you want to go. This is where personal branding comes into play. Because if there's one thing that you don't want is for your personal brand to be a mistake.

This article will teach you the mistakes that people make with their personal branding. More importantly I will you how to fix them so that you can start building the life of your dreams today!

Personal Branding Is Important For Entrepreneurs

Have you ever dreamed of creating your own business and living the life that you want? Then personal branding is something you need to take seriously. Why?

As an entrepreneur you must know how to present yourself. Then you will attract the people who are most likely to buy from you or work with you. You know what they say, good branding is half the battle.

Hopefully you're going to be coming up with a big idea that can make millions of dollars like Facebook or Snapchat. Which makes it important to have an established personal brand. Then people know exactly what they're getting when they invest in your product.

Personal branding is also important because it gives you a sense of security and comfort as an entrepreneur. Knowing who you are and what makes your business unique will give you a better understanding of where you stand within the market.

In other words, personal branding helps put entrepreneurs back in control of their business. You gain that control by providing clarity on who you are and what you represent.

Personal Branding Mistakes You're Probably Making

There are many personal branding mistakes that people make. The first one is using their name as their social media username. This creates confusion especially when you start to interact with other people on social media.

The second mistake they made is not having any professional photos on their social media page. It's important to have at least one profile picture that is a clear representation of who you are.

Thirdly, they failed to establish a consistent voice across all platforms. They used different wording in their Twitter bio than they did on LinkedIn or Facebook.

The thing is every platform has its own rules and we're here to teach you how to play by them. Then your personal brand will be consistent!

Fourth, there were too many pictures of themselves or with friends and not enough about work or the products it offers. This can create an unprofessional look for your business.

Fifth, they weren't following up with people who engage with them online. No matter what platform it's on (Instagram, Facebook), it's important to stay in touch with people who reach out because this will create a relationship between you two.

Finally, another mistake was forgetting to change their profile pictures every now and then. You don’t want your image to come across stale and old-looking when someone visits your page.

Critical Personal Branding Mistakes To Avoid

Mistake #1: You're Not Using The Right Tools

Maybe you have a Facebook account, but that's all. Or you've got an Instagram account and that's it. The fact of the matter is, there are many tools out there to help make your personal brand great.

The first mistake people make when it comes to their personal branding is not using enough tools. This means they may be missing out on things like social media advertising, event marketing and more.

To fix this mistake, you'll want to invest in some or all of these other tools. Then you will see what they can do for your personal brand!

Mistake #2: You Don't Know What You Stand For

One of the biggest mistakes that entrepreneurs make is being unclear on what they stand for. This can be a huge problem because without a clear idea of what you stand for, it's hard to get people to support your business.

As an entrepreneur, you want to know who you are and what your brand stands for. You need to have a message and a mission statement that will resonate with your ideal customers.

It's important to take some time and figure out what you stand for so that when you're marketing your business. One of your main objectives is to build trust with potential clients.

Mistake #3: You Don't Know Your Objective

Another common mistake is not knowing your objective when it comes to personal branding. One of the most useful things about personal branding is having an objective in mind before getting started.

Knowing the goal that you want to achieve before taking any action will help keep you on track. It will also keep you motivated as well as give you a deadline to accomplish it by! The clearer your objective is, the more successful your personal branding will be.

Mistake #4: You're Not Using Your Personal Branding Everywhere

One mistake that many people make is not using their personal branding everywhere they go. Both in their professional life and personal life.

They only use their personal brand professionally or only on social media platforms like Twitter or Instagram. Then it's likely that others won't know who they are outside of those parameters.

Mistake #5: You Aren't Building A Niche Audience

It can be tempting to want to build up an audience as quickly as possible. However in reality, you want to take your time and make sure you're building a niche audience.

The best way to do this? By taking the time to research the kind of people that would be interested in what you have to offer. This will help you get your personal brand off the ground with minimal effort required on your end.

Mistake #6: You Don't Have A Solid Branding Strategy

A lot of people don't plan ahead when it comes to their personal branding. They want to be successful, but they haven't put a lot of thought into what that success looks like.

This is where you need a solid branding strategy in place. You'll need a business and marketing plan, your target market, the products that you offer and more.

The first step to creating a solid brand is to know who your ideal customer is. This can help you create an effective marketing campaign and build a following around your brand.

It's important to know who your customer is so that you can tailor the message of your company appropriately for them.

Mistake #7: You're Hiding Who You Really Are

The next mistake people make with their personal branding is hiding who they are behind a false persona or facade.

A lot of people think that if they must only show the perfect side of themselves. The side with perfect nails and hair, designer clothes and smiling children. They think hen they'll succeed faster than everyone else will. However this couldn't be farther from the truth!

We all have flaws, we all have struggles and we're all human beings at our core. These are qualities that make up who you are as an individual. Not showing these qualities could hinder the success of your personal brand.

That’s because real life isn't always peachy keen like it appears on Instagram or Facebook! So instead of trying to cover up those imperfections, embrace them! Show off those flaws in your life through

Mistake #8: Your Branding Is Too Generic

If you want to build a successful personal brand, you need to make sure that your branding reflects who you are. You don't want to have a generic brand. Generic brands are boring and unappealing.

It's important that your branding is unique and stands out from the crowd.

Mistake #9: You're Wasting Your Time With Social Media

Social media is a big part of personal branding, but it's not the only aspect. If you're only using social media to promote your business, then you're missing out on a lot of potential opportunities.

For example, if you're on Facebook and you post something that doesn't get likes or shares. This can hurt more than just your ego because people will see your posts less in their feed. This means less people will be exposed to your brand and fewer sales will come as a result.

You should be using all the tools at your disposal to promote your work. That includes social media, but also email marketing and content marketing.

Social media is good for quick interactions and getting feedback. However other platforms are better for long-term results that lead to conversions.

Personal Branding Mistakes Conclusion

Personal branding is a personal choice and it's important to make sure that you're doing it right. Otherwise your efforts aren't going to waste. The fundamental personal branding mistakes you don't know you're making are:

Not having a plan for your brand
Not taking the time to set up social media accounts
Forgetting to have a strategy for success
Not understanding how the internet works
Being inconsistent with what you do
Avoiding learning from other people's mistakes

To shorten your learning curve and avoid making critical personal branding mistakes register for my free program. I will show you how get your personal branding right from the start.

Helping you build your authenticity, authority and audience.

Trish Davies

Build Your AU