10 Must-Have Personal Branding Tools for Your Marketing Toolkit
To create a personal brand you must leverage personal branding tools. Here are some of the best tools and strategies to use.
Hi Trish Davies here with some in depth personal branding training. Specifically focusing on personal branding tools.
Personal branding is a relationship with yourself. It’s about creating and maintaining the image you have of yourself, as well as the persona you present to the world. This can be done through your job, business, and social media accounts.
But creating an effective personal brand takes more than just working on your LinkedIn profile. Or posting pictures of your vacation online. You must build a strong personal brand that resonates with potential employers and customers.
Therefore you need to consider all aspects of this process from what you post on social media to how you dress for work. These are some tools that will help you get started on building your personal brand today!
Personal Branding Tools
Personal branding is an important aspect of business today. It is not just about your resume, but how you present yourself in all aspects of your life. There are many tools that can help with this process. Here are 10 must-have personal branding tools for your marketing kit:
- LinkedIn – Your professional online identity
- Adobe Illustrator – To design logos and branding materials
- Adobe Photoshop – For editing photos and creating graphics
- Facebook Ads Manager – A way to advertise on Facebook in a more targeted manner
- Hootsuite or Buffer – To schedule posts across social media accounts
- Google Analytics – To track the performance of your website
- Unsplash or Pexels – Free stock photo sites for finding images to use on social media
- Canva or PicMonkey – Online design programs for creating graphics
- Slack or Skype – To communicate with team members or other remote workers
- Wistia or Vimeo Pro Account – Video hosting sites for posting videos
Social Media Personal Branding Tools
These tools will help you build your personal brand on social media.
- Hootsuite: This is a social media management tool that allows you to schedule posts with the click of a button. You can update multiple accounts at once, set up email alerts, and track your stats.
- Buffer: This is an app that allows you to share content across different social media channels automatically. You can then choose how often you want it to post and what time of day works best for your followers.
- Echofon: This is an app that aggregates all of the updates from your Twitter feed in one place. It also has functions like URL shortening and analytics tracking, so you can better understand how well your tweets are doing
How To Make A Brand On Social Media
First things first, you need to make a brand on social media. This includes figuring out your platform and what content you want to post. One way to create a brand is to research other brands and try to emulate their style.
If you have a blog or website, consider setting up your own domain name and having your own email address so that people can find you easily online. Once you have all of the branding aspects in place, it’s time to plan out your posts.
LinkedIn Personal Branding
LinkedIn is one of the best personal branding tools you can use to showcase your skills and experience. People often forget that LinkedIn is a social media platform, even though it has more than 500 million users.
LinkedIn's features for personal branding are robust. However many people get stuck on how to get started on building their profile.
One of the best ways to develop your profile and personal brand on LinkedIn is by adding media. elements like pictures, videos or presentations to your profile. This will help you stand out from other users with generic profiles!
You can also use LinkedIn Answers as a way to drive traffic back to your website or blog. This will increase your visibility online while showing off your expertise in a given field.
Create A Professional Profile
Creating a professional profile on LinkedIn is the first step in building your personal brand. This is the hub of all your professional information, and potential employers will check this site before deciding to hire you.
Once you’ve created your profile, start by filling out all the sections. Your work history, education, skills, and recommendations. You can then upload a photo and customize your page with other details like what kind of music you enjoy or what causes you support.
Make sure to keep everything up to date as well. It doesn’t take long for potential employers to research someone or something. Updating your profile will show them that you are serious about getting a new job or continuing to grow within your current company.
Blogging Your Personal Brand
Blogging is a great way to get your personal branding out there. A blog post can serve as the introduction to your personal brand and what you have to offer. By writing about topics that interest you, you’ll have a natural way to showcase your skills and experience.
A blog post can also serve as an opportunity for you to get specific with what you’re looking for in a job or business opportunity. If, for example, you’re looking for freelance work in the finance industry.
Then it might be important to mention that in your blog post. Prospective employers may search online for candidates who are qualified in their desired field of work.
Another benefit of blogging is that it allows you to easily share links to other content on social media or on your website. This is a great way to create awareness of your personal brand without having to say much more than “check out my blog post” at the end of each one!
Writing a blog post regularly will give you the benefit of being able to show off who you are. Also this will give potential employers or customers some insight into how knowledgeable and skilled you are at what you do.
Personal Branding Tools – Why Blog?
Blogging is a great way to establish yourself as an expert in your field. You can talk about the latest trends, strategies, and best practices in your niche. Plus, blogging helps you become more visible to your target audience because it's so easy to find blog posts online.
For example, let's say you're a social media manager. Someone who specializes in Facebook marketing campaigns and want to start blogging about Facebook marketing tips, tricks, and strategies.
Your target audience will easily be able to find your blog post simply by searching “Facebook marketing.” Personally, I've found that blogs have been instrumental for my business. I use blogs when I’ve wanted to promote some of my work like this article on personal branding tools.
What Does The Future Hold For Personal Branding?
It’s been said that the future of personal branding is a mystery. It will undoubtedly change as social media changes and new tools come out. However this doesn’t make it any less important.
Personal branding isn’t about your social media presence or your LinkedIn profile. It’s about how you present yourself to the world every day. The way you dress for work, how you handle difficult conversations, and what you post on social media all contribute to your personal brand. And even if the future of personal branding changes, it will always be an important part of how people see themselves and others.
I have shared many insights on the personal branding tools that are available. I have also created my own personal branding tool which is called Build Your AU. For more information on Build Your AU click here.
Helping you build your authenticity, authority and audience.
Trish Davies
Build Your AU
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