Sales Page Template For Selling Online Courses
Your sales page is for converting leads into customers. If your sales copy sucks then you will get no sales. Follow this sales page template to increase conversions.
Hi Trish Davies here and the focus for today is to get the virtual cash register singing like a canary. I make no apology in admitting that I am very economically minded and like to see a steady cash flow coming into my business.
When you are running an online business then the copy that you write must be on point. It must be relevant at each stage that your initial lead becomes a customer. This is something that I focused on a couple of weeks ago when I spoke about a customer communication plan.
In that post, which you can read here, I covered three crucial stages that leads, prospects and customers go through. Today I want to ramp up the conversion stage by addressing the formula you must use for your sales page template.
The sales page in your marketing funnel is the money page. This is where you are going to ask people to give you money in return for your products and services. Therefore, you must develop your copywriting skills to craft a compelling and persuasive marketing message.
Build Your AU helps establish your authenticity and authority to position you in front of the right audience. Your audience must know who you are, what you have done and how you can serve them.
The Build Your AU program defines all of the three forementioned and more. When you get a moment check out my free 9-step training program that helps you build your personal brand.
Sales Page Template To Sell Your Online Training Program
Your authenticity and authority will become crucial elements to your sales page template. Your potential customers are looking for a desired outcome, a solution to their problems.
What they are also looking for is someone they can trust to deliver that desired outcome. If you were to look at marketing and advertising over the last couple of decades you will notice a shift in the messaging.
Back in the day consumers bought into sensationalism, hype and too many false promises. Times have changed because too many people have been burnt after they hand over their hard earned cash.
As a business owner, both online and offline, you must always lead with authenticity and integrity. Be yourself and tell your story in a way that resonates with your potential audience.
After all your customers are just like you and are experiencing the same problems that you once experienced. If you can show them the way that delivers the desired outcome they are looking for you are on to a winner.
The vehicle to highlight that winning formula is your sales page. Therefore, I am excited to share with you a sales page template that you can follow. Then you can create a compelling and personal sales message that will lead to high conversions.
Proven Copywriting Formula For Successful Sales Pages
I am going to share with you a formula that creates a great sales page template for all your products and services. You can’t just randomly put together a sales page as it won’t make sense.
There must be a flow to your marketing message to create those conversions your business needs. Therefore, copy this sale page template to start seeing the results you want.
Attention Grabbing Headline
You attention grabbing headline is the hook for people to initially bite onto. Your headline must be believable, give hope and compel people to keep reading. It must address the main pain point that people are feeling at the same time as making it relevant to you.
For example, “How I Purchased 10 Properties In 8 Months Earning 20% Return Per Annum”
Introduction
Here you want to introduce yourself to the person who has landed on your sales page. Start sharing some of your story, personal challenges that you have overcome to get you where you are today. To do this you can use text, video or a combination of both.
Build Credibility
Here you start to show your authority and credibility. Tell people the success you have achieved and the steps you went through. Also share your reason for starting your journey, your “WHY”.
Your Offer
At this point you want to show your reader how they can achieve the same success that you have achieved. Here you will make your offer which is the solution they are looking for. This will deliver their desired outcome.
Your offer will contain bullet points which are features and benefits that your product or service offers. I would lead with the benefits first as your potential customer must know what is in it for them. They must have a reason to buy.
Testimonials
Potential customers must see other people just like them experienced the same desired outcome. Testimonials are incredibly powerful because it can turn their dream into reality.
Call To Action
This is where you show them where to click and buy your products and services. At this point I would give a recap or your offer with a strong call to action and payment button.
Urgency & Scarcity
Urgency and scarcity is incredibly powerful, but it must be used in an ethical way. Countdown timers are great but make sure that when the clock strikes zero the offer is taken away. Use a specific date and keep to it.
If you don’t and someone comes back after the date and still sees the offer you will lose credibility. Also, if the offer is for a certain amount of copies then stick to it.
Take The Risk Away
Here you make your guarantee to the person who buys your products and services. Money back guarantees, quality guarantees, satisfaction guarantees etc. Make sure you put a time deadline such as 30,60,90 days or if you are that confident in your products offer a lifetime guarantee.
So, there is the formula to a sales page template. The majority of the content and copy for this sales page template will be determined from your story, personal experiences and achievements.
This is what potential customers want to see. They want to deal with people who are authentic, who have authority and who will serve them in the best way possible. This is the ethos that I help you develop through Build Your AU and then translate into your marketing messaging.
To learn more about Build Your AU and how to build a business based on authenticity click here.
Helping you build your authenticity, authority and audience.
Trish Davies
Build Your AU
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