How To Use Social Media And Personal Branding To Become An Influencer
Social media and personal branding work hand in hand when done correctly. Here is how to leverage social media and become an influencer to your audience.
Hi Trish Davies here and the focus for today is linking social media and personal branding. Social media has changed the way we communicate and engage in our society. Nearly 3 billion people regularly use social media, and this number is only rising.
Therefore with the rise of social media influencers, it's hard to not want to jump on that bandwagon. As a result, many people are now looking for ways to become an influencer.
In today's blog post, I'm going to be exploring what it takes to achieve this goal. Also how you can use social media and personal branding as tools to help you along the way! Let's dive in!
Social Media And Personal Branding – Why Do You Want to Become an Influencer?
The first step to becoming an influencer is figuring out why you want to become one. There are many different reasons why people want to become an influencer, but here are the most popular:
- Make money online
- Get more followers or likes on social media
- Expand their business by reaching a new audience
- Increase brand awareness
- Show off their skills and expertise in a certain field
- Promote a cause they're passionate about
No matter what your reason for wanting to be an influencer is, it's important to know what motivates you and allows you to stay consistent. If you're not committed, you'll quickly lose interest and won't have a successful social media presence.
Once you know your reason for wanting to be an influencer, it's time to figure out how you can make that happen!
How To Get Started On Social Media (if you already have a personal brand)
The first thing you need to do is get started on social media. If you already have a personal brand, you may be able to skip this step. For those of you who don't have a personal blog and want to turn your social media platforms into an influencer, here are some steps you can take:
- Create an account on any social media platform that suits you best.
- Write a brief bio that includes information about your professional experience and where people can find more work from you.
- Include links to your other online profiles and websites so readers can learn more about them (like LinkedIn, Instagram, etc).
How To Get Started If You Don't Have A Personal Brand
If you are just starting out and don't have a lot of experience, it can be difficult to establish your personal brand. To help you out, we've put together some tips to get you started on your journey.
The Basics Of Influencer Marketing
Influencer marketing is a type of marketing in which an ‘influencer' promotes a product or service by talking about it publicly. Either on social media or through other channels. The goal of this marketing is to have people share the content with their friends and followers.
There are many different ways to become an influencer. One way is to build your personal brand on social media platforms. You can use your own personal brand to promote products and services you think will resonate with your followers and audience.
Another way is by building a following around your niche or interests. Like fitness for example, and then using that following to promote products or services related to fitness.
The other big question I'm often asked is “How do I get started?” To answer this question, I'll break down three ways you can start establishing yourself as an influencer:
- Create content that resonates with your audience
- Share quality content from others
- Be consistent
The Role of Your Content Strategy In Becoming An Influencer
If you are trying to grow your personal brand, the first thing you'll need to do is create content that's worth following. It isn't enough to simply post random pictures or videos on social media and hope for the best.
Your content needs to have a specific goal in mind. Whether it's to introduce your business, share your thoughts on a current event, or review a new product. make sure you focus on creating content with purpose that resonates with your followers.
Creating this type of content will help you become an influencer because it tells people who you are and what they can expect from your posts. You may also want to include valuable resources like links and contact information if you're sharing something that has its own website.
These resources give those following your account something to click through when they're interested in what you have to say. They can learn more about your business or read more about the topic at hand without leaving the site.
Personal branding should also play a key role in how you approach becoming an influencer. You should try not to be too promotional with your posts. This can frustrate followers who are looking for valuable information and not sales pitches.
Be sure to include photos of yourself with your family and friends, showcase any charitable work that you've done. Use hashtags related to what inspires you so folks can find out more about who you are beyond just wooden desks for sale!
Developing Your Unique Voice And Point Of View
It's not enough to use social media as a tool or instrument. To become an influencer, you need to develop your voice and point of view. When you're starting out, it's important to find your niche and discover what you're passionate about.
Then, develop your unique voice and point of view. This will make your content more interesting and compelling for other people.
Conclusion
So how can you do it? How can you connect social media and personal branding?
It's not about the number of followers you have, it's about the quality of the relationships you have with your followers. Also it's about consistency of content. It's about authenticity. It's about engagement and most importantly, it's about being yourself.
There are many reasons you might want to become an influencer, but building a personal brand is one of the best ways to do it. It takes time, but it's worth it. And it can be done from anywhere.
To learn more about personal branding check out my free 9 step program here.
Helping you build your authenticity, authority and audience.
Trish Davies
Build Your AU
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