The Types Of Personal Branding – How To Choose The One That's Right For You!
There are many types of personal branding so which is right for you. Use this guide on the types of personal branding to position yourself in your marketplace.
Hi Trish Davies here and the focus today is on the many different types of personal branding available.
Let’s face it, to get ahead in your career today, you need personal brand awareness and visibility. However what exactly is personal branding and how can you create one?
The world of work is changing and it’s no longer just about having the right skills to get a job. It’s also about having the right personal brand that sets you apart from others.
The role of a personal brand has completely transformed in the past decade. It can now be considered as an important part of one’s identity that affects their career growth.
However, there are many confusions about what exactly a personal brand is! So, if you are finding it difficult to decide which one to adopt then keep reading for some useful tips.
Types Of Personal Branding – What Is Personal Branding?
Personal branding is the process of creating a consistent image and identity for yourself. One that differentiates you from your peers and positions you as a leader in your profession.
It’s about creating a memorable and authentic identity for yourself that people can identify with and trust. It’s about making sure you are communicating the right message, to the right people, in the right way.
Personal branding is not just about one’s career. It goes beyond that and it is more of a reflection of one’s personality and aspirations.
More than ever before, employers are looking for people who are not just qualified for a job. They are looking for people who also have the right attitude and personal qualities to excel in it.
Why Is Personal Branding Important?
Personal branding is a strategy for presenting your skills, expertise, and personality to potential employers and colleagues. It is a way for you to bring your professional image to the forefront of your audience’s mind.
Personal branding is important because the world of work is changing. We are increasingly moving from a defined workforce to an undefined one.
In this new work culture, you don’t just need the right skills to get a job, but also the right personality to excel in it. Employers want people who not only have the right skill set, but also have the right attitude.
They are looking for people who are not just qualified for a job but have the right personal qualities to excel in it.
4 Types Of Personal Branding
Traditional Professional: This type of branding uses old fashioned methods like resume and job applications to find work. The best way to build this type of brand is to have a good reputation and references.
Freelance Artist: This type of branding is popular with creative professionals. It is also suitable for people with unique skills that aren’t easy to find.
A freelance artist brand is easy to build — all you need to do is get your work in front of the right people.
Brand Ambassador: This brand is for people who want to make a social impact and make a living from their passion. It is suitable for people who want to be recognized for their contributions and achievements.
Marketing and Consultant: This type of branding is suitable for people who want to help people solve their problems and get ahead in their careers. You need a strong marketing message and a high-quality product or service to build this brand.
Personal Branding Strategies – Establishing Your Expertise & Value
This type of personal branding is suitable for people who want to be recognized as experts and thought leaders in their fields. Experts are the ones who provide solutions and insights that affect change in the world.
To establish your expertise and value as a brand, you need to follow these steps:
Become an expert by gaining expertise in your field – The first step is to become an expert in your field. Become known for your unique way of solving problems and identifying new opportunities.
You must become a trusted source of information and insights that affect change in the world.
Create an authentic brand – Secondly, you need to create an authentic brand for your expertise. You need to become known for your skills and expertise in your profession by branding yourself like a business.
You need to be consistent and unique in your branding.
Create a strong presence – You must create a strong presence in your industry. Offer valuable insights and information that people can’t get anywhere else. Build your brand into a valuable and trusted source of information.
Be consistent in your branding – Once you have built a strong brand, you need to consistently deliver your brand message. Consistency is the key to building your brand as an expert.
Networking & Staying Visible
Networking and staying visible are the cornerstones of this type of personal branding. Also networking is all about connecting with people in your industry and beyond.
It is about meeting people and making connections that can lead to future opportunities. To remain visible as a brand, you need to create an identity that is consistent, memorable, and easy to recognize.
You need to be seen as someone who is easy to approach, friendly, and someone who is genuinely interested in others. To be successful in networking and staying visible, you need to follow these steps:
Make networking a regular and consistent activity – Successful networking is not something that you do occasionally or only when you need something. It is a regular and consistent activity that you do often. You need to be in the habit of connecting with people.
Be genuine and interested in others – You need to be genuine and interested in others, not just interested in what they can do for you. People can sense insincerity and will avoid you like a plague.
Be memorable – You need to be memorable. You need to stand out from the rest by being memorable and consistent. Also you need to be a source of positive energy in your network.
Be easy to approach – You need to be easy to approach. You need to be approachable and easy to talk to. Also you need to make it easy for people to network with you.
Showcasing Your Unique Qualities
This type of personal branding is suitable for people who are confident and authentic in their personalities. Also for people who have something to offer that others don’t have.
This is not about being the best in your industry but being unique enough to stand out from the rest. To build a brand by showcasing your unique qualities, you need to follow these steps:
Be confident in who you are – First and foremost, you need to be confident in who you are. You need to be authentic in your approach and confident in your abilities.
Be consistent in your branding – You need to be consistent in your branding. You need to be likeable, approachable, and confident in everything you do. Also you need to be consistent in your personality and how you approach people.
Offer something others don’t have – You need to offer something that others don’t have. You need to stand out and be consistent in your branding. Also you need to be someone people trust and look up to.
Be memorable – You need to be memorable and consistent in your branding. You need to be someone who people don’t forget. Also you need to stand out from the rest by being memorable and consistent in your personality and approach.
Fending Off The BS & Being Authentic
This type of personal branding is the most difficult one to achieve. You have to fend off the BS and be authentic and consistent in your personality, brand, and approach.
You have to be authentic and consistent in your personality and brand, no matter what people say and do. To build a brand by being authentic, you need to follow these steps:
Be authentic in your personality – First and foremost, you need to be authentic in your personality. You need to be consistent in your personality and brand. You need to be consistent in how you approach people.
Be consistent in your brand – You also need to be consistent in your brand. You need to be consistent in your outlook and approach to life. Also you need to be consistent in how you deliver your brand message.
Be consistent in your approach – You need to be consistent in your approach. You need to be consistent in your outlook on life. Also you need to be consistent in your brand message.
Conclusion
The world of work is changing and it’s no longer just about having the right skills to get a job. It’s also about having the right personal brand that sets you apart from others
For more information on different types of personal branding check out my free training program called Build Your AU.
Register for the program here.
Helping you build your authenticity, authority and audience.
Trish Davies
Build Your AU
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