How To Sell Coaching Services From Your Landing/Sales Page
So, you have a great coaching program but how do you sell it? It starts from your sales page. Here’s how to sell coaching services from your landing page!
Hello again Trish Davies here from Build Your AU and Trish Davies International. Build Your AU is a complete process to brainstorming ideas, developing those ideas into online programs. Your online programs are created based upon your authenticity, authority and a solid customer base, your audience.
All of those foundational pillars take some time to create and develop. That is the process I have created through my Build Your AU program. Learn more here. Once all of these pillars are in place you are ready to go and market you brand new online training program.
This is where the money starts to get generated for you business. I can tell you know that when you see that first transaction go through it will be a euphoric moment. All that hard work you out into creating your online training program will be worth it. That is something I can guarantee.
Now for those transactions to appear on your ledger and money enter your account you need a system. This is system is a series of webpages that work in conjunction with each other. What they do is create a seamless transition for your customers to pay and receive the products and services they have purchased.
This process, system, is called a sales funnel and as I have mentioned this is a series of webpages. This is your selling system and how to sell coaching services. Today I want to specifically go into details on arguably the most important webpage within that series of webpages.
How To Sell Coaching Services From Your Landing/Sales Page
Depending on who you talk to the webpage I want to focus on today is called a landing or sales page. This is the page that your lead or prospect takes action to become a paying customer.
At this point the initial transaction is made and money is deposited into your merchant account. Although not tangible those figures you see is real money and the ultimate commitment your customer pays to you.
So today I want to share some insights on how to structure your landing/sales page. The elements you incorporate onto that page will depend on how highly it converts. Obviously you want as many people as possible to get the credit cards and exchange their money for your services.
So, this post will become a practical and actionable post. You can take away what I share and start to build the money page for your coaching services. Without further ado here is what you need to incorporate into your money page.
A Killer Hook
I have used the analogy of fishing a lot when it comes to business and selling products. The world is a massive playing field for business owners and marketers. It is in effect a huge ocean of prospective buyers, but you must be strategic just like people who fish.
You must hook your prospect in by attracting their attention. Therefore, your hook is a compelling headline that catches the readers eye and gets them to bite like a fish. Something like “How To Build A Six Figure Income Within The Next 12 Months”.
Video Sales Letter (VSL)
You must have a video under the hook. Ideally it will have you in front of the camera as it helps make an instant connection with the person visiting the page. Be authentic and show authority within your message.
You message must strike an emotional chord with the person watching. They must be able to relate to you message which addresses pain points that person is experiencing.
Also, your message must offer hop and a solution. Your video is an essential element to your page, and it will require testing, tweaking and modifying until you get that killer video.
A Clear Call To Action (CTA)
Under the video you must place your first call to action (CTA). Make sure your call to action is unique to you and is congruent to the message in your sales video. You button must be a contrasting colour to the background of your page to make it stand out.
Your Mission/Promise
You must have a mission and purpose for your business. The mission and purpose must be placed under your call to action. You are stating what it is you want to do to help the person which is visiting your page.
Demonstrate Proof Of Concept
You must understand that people will visit your page because they have a clear problem. They are looking for the solution. What better way to instil hope and trust in them by providing them proof that your solution works.
Present case studies and testimonials from your previous clients.
Inflame Their Pain Points
Here is your chance to really highlight the pain points your visitor is experiencing. Really go to town and describe in detail what they already know. Make them uncomfortable to a certain degree so that they are desperate for the solution to take that pain away.
Present The Solution
This is the remedy to the pain they are experiencing, what they are desperate for. Present your solution to them that will give them the desired outcome they are looking for. This is their ideal scenario and tell them it is within their grasp.
Qualify The Person Who Is Visiting
One way to ultimately qualify the person who is visiting your page is to say who the solution is for. Your product and service will have a target market so you must clearly state who you are serving.
State The Process
Basically, this is the step by step process you will take your visitor on to reach their desired outcome. This is your unique formula and what they should expect to go through if they join your coaching program.
Summarize & Final Call To Action
Now we are getting towards the end, bottom, of your landing/sales page. Here you will want to summarize exactly what your visitor will be getting when they sign up to your program.
Then give them one final call to action. Make sure it is congruent with the first call to action button at the top of your page.
That in a nutshell is how to sell coaching services through the money page of your sales funnel. I go through how to construct your entire sales funnel within my Build Your AU program along with the platform I use for my sales funnels. To learn more about the Build Your AU program click here.
Helping you build your authenticity, authority and audience.
Trish Davies
Build Your AU
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