Create Your Personal Branding Formula: A Step-by-Step Guide
Following a proven formula leads to a successful outcome. If you want to create a personal brand then use this personal branding formula.
H Trish Davies here and today I want to share with you a powerful personal branding formula.
Do you have a personal brand? If not, do you wish that you did?
Personal branding is a process of aligning your professional identity with your personal values and goals. When you do this it will increase your visibility and opportunities.
To have a successful career, you need both hard and soft skills.
On one hand, you need to know how to do your job well so that you can continue getting promotions and meaningful work.
On the other hand, you also need to know how to market yourself in such a way that you stand out from the crowd.
If you want to get ahead in today’s workforce, it’s essential that you develop a strong personal brand. A personal brand will open up new doors for opportunities. It will also help ensure that your resume doesn’t go straight into the circular file when you apply for future jobs.
In this blog post, I will teach you what personal branding is and why it’s important. Also I will give you some advice on how best to create your own personal branding formula.
You can then use this formula as part of a larger strategy for growing and developing personally as well as professionally in this changing world of work.
Personal Branding Formula – What Is Personal Branding?
Personal branding is the process of creating a consistent and positive professional identity based on who you are, what you do, and what you aspire to achieve.
The idea behind it is simple. You want to portray yourself in a way that highlights your strengths and makes you stand out from the crowd.
Before you can start building your brand, you need to answer a few key questions:
- What do you want your brand to be about?
- Who do you want to reach with your brand?
- What value do you want to add to your audience’s lives?
- How do you want to be perceived?
Why is Personal Branding Important?
In today’s competitive job market, it’s not enough to just be able to do your job well. You also need to stand out from the crowd.
Individuals with strong brands are more likely to be promoted, receive raises, and be given more interesting work. Along with being seen as leaders and experts in their field.
Furthermore, they are likely to earn more than their peers with weaker brands. Personal branding can help you break down barriers.
Barriers such as age, ethnicity, and education level that may be keeping you from getting the attention you deserve.
That’s not to say that you can’t succeed without a strong brand, but it does increase the odds in your favour.
Defining Your Brand Strategy
Once you understand what personal branding is and why it’s important, it’s time to put some meat on the bones and start creating your actual brand.
Start by asking yourself these questions:
- Who are you?
- What do you do?
- Where do you do it?
- Why do you do what you do?
- How do you do what you do?
These five questions will give you a basic overview of your brand. Also your answers will determine what to include in your messaging and how to stand out from the crowd.
Once you have this basic overview, it’s time to start building your brand.
Step 1: Decide On Your Brand’s Position
When you create a product, you first need to determine its position in the marketplace.
- What is it competing against?
- Who is your product designed for?
- What problem does it solve?
By the same token, when you create a brand, you first need to figure out what your brand is competing against.
- What other brands or people does your brand fit in with?
- Who does your brand appeal to?
- What problem does it solve?
Here’s an example: Let’s say that you work in accounting and you want to create a personal brand that stands out from the crowd. To start, you would ask yourself: What is accounting and who are the key players in that industry? You might come up with a few things like accountants, bookkeepers, bean counters, CFOs, controllers, auditors, and more.
Step 2: Identify Your Target Audience(s)
Next, you want to take the answers to the questions above and start narrowing down your target audience by asking yourself:
- Who are these people?
- What are their interests and their pain points?
- What do they care about?
- How old are they?
- How do they see the world?
By answering these questions, you will start to create a clearer picture of who your ideal clients are.
Once you have a better idea of who you would like to reach, it’s time to go out and find them.
Step 3: Determine What You Want To Be Known For
The next step in creating your brand is to determine that for which you want to be known.
- What are your strengths and specialties?
- What are your areas of expertise?
- Finally what do you want to be associated with?
The key here is to be specific. You don’t want to be the jack of all trades; you want to be the master of one.
By deciding what you want to be known for, you are then able to create a marketing strategy that is targeted and laser-focused.
This will help to make your marketing more effective, resulting in a greater number of leads and sales as well as getting more referrals.
Step 4: Create The Visuals That Reinforce Your Brand
The key to successfully branding yourself is to be consistent. You want people to associate you with a certain set of values or characteristics. Therefore you need to be very deliberate in the way that you present yourself online and off.
For example, let’s say that you want to be associated with creativity and innovation.
To reinforce your brand, you might want to include a creative picture on your social media platforms. Then design a more creative business card and use unique and innovative ways to present yourself in job interviews.
Step 5: Develop Your Elevator Pitch & Resume Copy
Finally, you need to put everything that you’ve been working on so far into action.
The last piece of the puzzle is to write your elevator pitch and update your resume.
Creating an elevator pitch is a 30-second summary of who you are, what you do, and what value you offer. Then you’ll have a quick and easy way to introduce yourself at networking events or when meeting new people.
If you have a strong brand, people will be asking you for your card and telling you how much they appreciate your work.
Personal branding Formula – Conclusion
By following the steps outlined in this post, you will be able to create a brand that will stand out from the crowd. In order to truly succeed, you need to be deliberate about your marketing efforts and put consistent energy behind them.
By creating a consistent brand, you’ll be able to reach a wider audience and have a better chance of making a lasting impression.
Furthermore, when you have a strong brand, you’re also able to charge more for the work that you. That’s because potential clients will be able to easily identify with you and what you offer.
Personal branding is an essential part of any business, and it’s something that can be done by both employees and entrepreneurs.
For more information on personal branding check out my free Build Your AU program.
The program covers my own personal branding formula which I use for myself and my clients.
Register for the program here.
Helping you build your authenticity, authority and audience.
Trish Davies
Build Your AU
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