Best Marketing Ideas For Online Business When You Are Starting Out
A new online business must have a marketing strategy in place so here are some of the best marketing ideas for online business when you are starting out.
Hi Trish Davies, here, personal brand expert and the founder of Build Your AU. The objective of your online business is to serve your audience the best way you can and to make money. Let’s not skirt around the issue of making money as that is what pays your bills and puts food on your table.
It is pure economics; you sell your products and services and make a profit. You may love what you do but at the end of the day you are not a charity. I am very economically minded, and money is a driving force behind what I do. You must receive healthy compensation for all your efforts.
Now that money is not going to appear out of thin air, in an ideal world it would but this is reality. What is going to put money in your bank is through advertising and marketing your new online business.
When you are starting out you may have no, or little, idea on how to do your advertising and marketing. In the online marketing world, there is an expression of “build it and they will come”, ah if only it was that easy.
The reality is that you must create an effective overall marketing strategy for your online business. That may entail focusing on one strategy or a combination of different marketing channels. My advice would be to focus on the former and master one strategy then move onto another.
Best Marketing Ideas For Online Business
Now to master one marketing strategy at a time you must have some idea of the marketing channels available. You may have already searched for marketing ideas and become overwhelmed at the choice available. If that is the case then I want to simplify the research process for you.
To simplify that process I am going to recommend some of the best marketing ideas for online business. Especially when you are starting out on your online business adventure.
Before I do that though I must bring to your attention something that is critical to helping you succeed. That is to know who your ideal customer is in the first place. Unless you have clarity on this critical element you will be shooting in the dark so to speak.
Your advertising and marketing efforts will be wasted if you are unclear on who you want to attract. What you will be doing is casting a huge net in the hope that you get people to bite which will be a very small percentage.
When you know who your ideal customer is then you narrow that focus, you become laser targeted in effect. To Help you do this check out a pervious article I created on defining who is your ideal customer. Right now, that is out of the way let’s look at some of the best marketing ideas for online business.
Video Marketing
My personal favourite and a strategy that has brought me huge success in all my business ventures. Video marketing is creative, fluid and engaging to the people watching your videos. It is also relatively simple to do because you probably have all the equipment you need right now.
If you have a laptop you will have a webcam, or you can buy and external high-definition webcam. In all probability you have a smartphone which has an incredibly powerful camera built into it.
Add to the mix learning some video marketing strategies along with editing and design work you are good to go. As I said I love this approach to marketing as it is very personal in relation to your viewers can connect with you.
Video marketing is a strategy that I cover extensively in a 9-week program I have created. The program helps you create an online business following 9 simple steps. Check out the program here to see if it is something that might appeal to you and help get your online business going.
Blogging
Blogging is very powerful because people are constantly searching online for solutions. When you create blogs, you focus on particular search terms which people are entering into the search engines.
This blog post is a perfect example of the process. I wanted to create a post around marketing, and I found the term “best marketing ideas for online business”. The term had some good search volume meaning the amount of people per month looking for help with this topic.
Therefore, I have created this post and the likelihood is you found it when you entered the search term. I have members of my Build Your AU mastermind who leverage this marketing idea and it is something that I regularly do on my websites.
It is also another strategy that I focus on within my 9-week program and have blogging specialists give further training.
Podcasting
Podcasting is like having your own radio and television show online and there are numerous podcasting platforms. Like video this is highly engaging because it is done live and to a live audience. You can also then leverage those live recording and offer a fully automated pre-recorded podcast.
One of my members who went through the 9-week program has taken this strategy onboard. He is seeing great success in building an audience for his business though podcasting and is present on all the major platforms. The great thing about this strategy is that you can be up and running in just a few weeks.
Social Media
Social media is one of the best marketing ideas for online business because of the number of people on the platforms. The thing with social media is that you must know where your ideal customers hang out and then focus on those platforms.
Once you know that you can create your following on those platforms and leverage the previous strategies at the same time. The content you create using the other mediums can published on your social platforms. This creates the potential of that content being shared, liked, and commented on therefore creating a viral effect.
Paid Marketing
There are many paid marketing channels such as Google, YouTube, Bing, Facebook, and the other social platforms. These are highly effective if you know what you are doing and can create instant traffic to your business. You must learn the best practices for these platforms which is something that I teach within the 9-week program.
That 9-week program is about to start. If you want to learn more about the best marketing ideas for online business that I have shared then enrol on the course today. It is free and my way of giving you the best foundations to build your business upon.
I and some of my team members will share our expertise to give you clarity on what marketing idea is best for you. Click here to register and I will then send you details about what to expect during the program over the next few days. I look forward to welcoming you onto the program.
Helping you build your authenticity, authority, and audience.
Trish Davies
Build Your AU
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