Create A Content Distribution Strategy For Your Social Media Channels
When creating content, you must put in place a content distribution strategy to gain maximum exposure especially on your social media platforms.
Hi, Trish Davies here and I am a great advocate of creating as much content as you can on a regular basis. When marketing and advertising your business, you must be aware of how important relationship building is. When you have relationships that are built on mutual trust you are in a strong position to build your company.
To help you build that trust you must give value to any potential leads, prospects, and customers. The online marketing world is a very competitive environment to establish yourself. Everyday new businesses are formed, and websites created so you must position yourself as an authority.
You gain authority and credibility from sharing your knowledge and experience by creating high value content. I have shared some strategies on creating content in previous posts, so I won’t repeat myself here. What I will share with you today is how to spread your message through content distribution.
Creating A Content Distribution Strategy On Social Media
I want to concentrate on creating a content distribution strategy for your social media profiles. Social media has taken the world by storm over the last 15 or so years. Wherever you look people are frantically scrolling through their newsfeeds to keep up to date.
In some ways is sad to see how people interact with each other especially if you sit in a coffee shop and look around. There may be groups of between 2-4 four people having their latte’s or espresso’s who are engaged with their phones. I am not saying they don’t have conversations with each other because they do but it seems the bigger conversation is online.
As a business owner you must be active with those online conversations and in many respects start the conversation. You must position yourself on individuals’ smartphones along with other devices. Your content must stop them in their tracks and give their fingers and thumbs a rest!
When someone sees your name or your company’s name it will give them a reason to stop scrolling. They will recognise that you are a person who gives value, so it is worth their time to check out your updates.
The strategy of combining your business and social media is to build a following, fanbase or a tribe. Those people will be your audience who see the value you offer. They are likely to then share it with their friends and family which will potentially build your audience.
Social Media Platforms Aren’t Always Equal
I say this because your business and the products you offer will only appeal to your ideal customer. Therefore, you must define what that customer is and find out where they hang out online.
Social media platforms will have their own audiences made up from many different demographics. Factors such as age, race, and gender along with employment, education, marital status, and income bracket. There are more to consider but you get the idea where I am coming from.
You must do your research and pinpoint the social media platforms that are more aligned to your business. Focus on getting your content in front of the right people so it has the most impact. This is where you are going to see the most productive results and attract the audience that you want.
Then you must start creating the content to serve that audience which starts with creating your business profiles. It is very important to have a clear distinction between your personal profiles and your business profiles. The reason being is how the old saying goes of “never mixing business with pleasure”.
Your personal profiles are for connecting with your family and friends and sharing funny videos about your pets. Your business profile is for sharing information with potential leads, prospects, and customers. The two profiles shouldn’t really be mixed!
This because your family and friends may get fed up with seeing information about your business. You can tell them what you are doing but don’t shove it down their throats on a regular basis.
Your potential client base does want to see regular high value content which has the purpose to serve them. So how can you achieve this?
Gaining Maximum Exposure To Your Content
There are two ways that you can do this but they both rely on one thing, which is content. You must get creative and produce highly valuable and engaging content. Then you publish your content onto your social media business profiles and pages.
The first way is to do this manually. Whether it is a blog post or a video on YouTube it will create a link which is referred to as a URL. For example, if you have your own authority website your domain name would be “mydomain.com”. If you were in the weight loss niche, you may create a post titled “how to lose weight”.
The URL for that post would be mydomain.com/how-to-lose-weight and this is what needs to be shared. This is what we refer to as content distribution or syndication. You are taking a piece of content from its source, which is your website, and then sharing it on your social media profiles.
Therefore, you go to each of your social media platforms and write a small snippet about the post. Then you paste the link and publish it to your profiles. What happens then is your followers will get notified that you have published some new content. They can check it out while they are having their coffee and then hopefully share it with other people.
You will need to set aside some time during your day to perform this task. Depending on how many business profiles you have will determine how long it takes you. You must determine if it is a good use of your time or not. If it is then continue distributing your content manually.
If not, then you must look at alternatives!
Put In Place An Automated Content Distribution Strategy For Social Media
You are fortunate because your business is in an era where you can leverage technology. The digital age has so many tools and resources that can do all the heavy lifting for you.
There are web-based software applications that will be notified when you published new content. Then they will take the link of that content and post it to all your social media business profiles. Your audience will then get notified by each channel and you can concentrate on creating the next piece of content.
For this process to work still relies on you doing some initial setting up. I would say you can get all of it done in just one hour, maybe two at the max. This is how it works!
Your blog website with have an RSS Feed which provides updates when new content is published. You don’t need to know how it works you just know how to get the feed.
I will go back to the mydomain.com example and the way you get the feed is to add feed to the domain. Therefore, it will appear as mydomain.com/feed. You take this URL and put it into content distribution software which get notified every time you create content.
Within the software you will connect all your social media business profiles as publishing channels. Simply take your username URL’s and put them into the software, then the magic happens.
Ready For The Magic ?
Every time you publish post the software is notified and then it automatically syndicates the post to your social media channels. This process is replicated when you publish YouTube videos.
Instead of spending time manually distributing content you can spend just one hour setting things up. Then never having to worry about it again. I use a service called OnlyWire.
My recommendation is that you use an automated service to handle your content distribution strategy. It is not expensive and will free your time up to create piece after piece of high-quality content. Creating content is an income producing activity which should be our focus and let technology handle the rest!
Helping you build your authenticity, authority and audience.
Trish Davies
Build Your AU
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