The 7 Steps To Creating A Customer Avatar
If you don’t know who you are trying to sell your products and services to then you will fail. Use this creating a customer avatar guide to succeed.
Hi Trish Davies here and today I want to focus on who your ideal customer is. Now to help this task I have created a seven point system for creating a customer avatar.
If you’re not sure who your ideal customers are, creating an avatar might seem like an impossible task. However, this is actually one of the simplest ways to get started quickly and begin developing a marketing strategy.
A strategy tailored to your specific target market.
A customer avatar is a general representation of the type of person who is likely to buy your product, service, or membership. Creating one is not difficult once you understand the process and how it can benefit your business.
An avatar gives you a clear picture of who you are targeting as a customer. This makes it easier to develop marketing strategies that will appeal to them specifically.
We’ll explore exactly what an avatar is and why it matters when creating your marketing plan. Also we will be exploring how you can create one for your business today. Let’s dive in.
Creating A Customer Avatar – What Is A Customer Avatar?
An avatar is a representation of your ideal customer. It is a specific person who you are targeting as a customer. It can be a real person or a composite of several different types of people.
An avatar is different from targeting a niche, as it’s a broad representation of your ideal client. A niche is a specific sub-group of your industry.
For example, if you own a fitness company, your niche could be “young professionals.” Creating an avatar will allow you to target a wider customer base.
An avatar is a customer profile that describes your ideal customer. It is a visual representation of who your ideal customer is as a person.
It is based on research and data about your current customers, market trends and information about your competitors’ customers.
Why Create An Avatar For Your Business?
An avatar is helpful because it allows you to determine who you should be marketing to and how you can tailor your products and services to appeal to them. An avatar is great at helping you to create effective marketing campaigns.
You will be able to create marketing materials that appeal to the specific type of person you have created your avatar as. An avatar is a useful tool for creating sales funnels that are tailored to your specific customer demographic.
How To Create An Avatar For Your Business
Begin by asking yourself a few questions about your ideal customer. All of your questions start with “What?”
- Is their demographic?
- Kind of lifestyle do they lead?
- Do they value?
- Problems do they have?
- Are their goals?
- Are their pain points?
Once you have a good idea of who you are targeting as a customer, you can begin to create an avatar for them. An avatar is a general representation of the type of person who is likely to buy your product, service, or.
It’s a specific person, or a collection of people who share common traits and behaviours.
Creating A Customer Avatar Steps
Step 1: Find Out Who Your Current Customers Are
One of the best ways to start creating an avatar is to find out who your current customers are. Find out where they are coming from and why they purchased your product or service.
Understanding this will help you to tailor your future marketing activities to appeal to a similar audience. You can do this by speaking directly to your current customers or by using an online data tracking tool like Retentive.
Retentive will help you track the source of your leads so that you can determine how you can duplicate their success in the future.
Step 2: Find Out Who Your Inactive Customers Are
Another important part of creating an avatar is determining who your inactive customers are.
- Why did they stop purchasing from you?
- What could you have done to keep them engaged and coming back for more?
These are questions you can use to determine what you could have done better in the past. Also how you can avoid making the same mistakes in the future.
Step 3: Find Out Why Your Customers Leave
One of the most important parts of creating an avatar is determining why your customers leave.
- Firstly why do they stop using your product or service?
- Secondly why do they stop coming back to your brand?
- Finally why do they stop recommending you to others?
By finding out why your customers leave, you can tailor your brand to keep them coming back for more. This will help you to retain more customers and increase your overall profit.
Step 4: Create A List Of Desired Behaviours & Traits
Next, you’ll want to create a list of desired behaviours and traits.
- What are the behaviours and traits that are most common in your current customers?
- What are the behaviours and traits that your ideal customers have?
Determine which are essential and which are optional. This will help you to account for any outliers in your customer base.
Step 5: Create A List Of Expectations & Requirements
You’ll also want to create a list of expectations and requirements.
- What are your customers’ expectations of your brand and product or service?
- What’s their expectations from you?
- What do they expect to receive from you?
- What do they expect they will not receive from you?
- How can you meet or exceed their expectations?
Step 6: Create A Demographic Profile
Once you’ve created a list of desired behaviours and traits and expectations and requirements, you can move on to creating a demographic profile.
A demographic profile is a description of the typical person who buys your product or service. It is a description of the broad attributes of a typical customer.
Step 7: Create A Behavioural Profile
Finally, you can create a behavioural profile. A behavioural profile is a description of the specific behaviours of your typical customer.
It is a description of the specific actions that your typical customer takes when purchasing your product or service.
Creating A Customer Avatar – Conclusion
Creating a customer avatar is a great way to get started on creating a marketing strategy for your business. It is a simple process that will help you to determine who your target customers are.
Once you know who your ideal customers are, you can tailor your marketing activities to appeal to them specifically.
An avatar is a general representation of the type of person who is likely to buy your product, service, or membership. It is a specific person, or a collection of people who share common traits and behaviours.
Helping you build your authenticity, authority and audience.
Trish Davies
Build Your AU
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