How To Create A Digital Lifestyle Business
Want to start a digital lifestyle business but don’t know where to start? Then follow a proven and unique process developed by Trish Davies, founder of Build Your AU.
Hi Trish Davies, here to talk about what it is like to have a digital lifestyle business. You have expressed an interest in starting a digital lifestyle business by landing on this webpage. Maybe you have learnt of and seen stories about digital entrepreneurs crushing it with their online business.
That success has led them to live a digital lifestyle which has no boundaries. No boundaries in respect to earning potential, time freedom, doing the things they are passionate about.
Therefore, you want a piece of that which I totally understand. I myself experience the benefits that a digital business can deliver. Travelling the world, experiencing things that I simply wouldn’t have if I had a traditional business.
Now before I focus on how to set a digital lifestyle business it’s important for you to gain clarity on what a digital business is.
What Is A Digital Business?
Digital business leverage technology to business models that streamline their operations to deliver great customer experiences. I really can’t think of any business model or industry that can’t benefit from going digital.
Right from a service-based business, retail, coaching, consulting to name a few, there obviously are many more. Going digital helps with customer acquisition, lead generation, product delivery and payment processing.
Basically, your business model can be transformed into a powerful automated experience for your customers. Now there are two sides to the concept of digital business, but technology is the common factor.
First look at the taxi industry and technology has transformed that with companies such as Uber and it’s alternatives. Basically, you can create a network of contractors that are linked through an app.
Each contractor joins the network and offers their services, consumers have an app on their phone. When they need the service, they log onto the app and it locates the nearest available driver.
Another industry is food delivery which works very much like Uber. When people want t takeaway they can log onto an app, choose what they want and have it delivered.
Now there are many more examples, but the key here is to give a great customer experience. At the same time business who use digital technology gain more exposure therefore more clients and increased cash flow.
Now I am not saying that being an Uber driver delivers a digital lifestyle business. They are always on the go, but technology is enabling them to become busier. I would imagine the founders of Uber have a much different lifestyle as they developed the technology and automated the process.
Creating A Digital Lifestyle Business
When it comes to creating a digital lifestyle business you must be the creator and control what is going on. You don’t have to be as big as Uber to do so. What I want to look at is creating more of e-business which is personal to you but can command a global audience.
What this means is creating digital systems that work for you 24 hours a day, 365 days a year. Right from product development, lead generation, prospect nurturing, customer conversion, payment processing and product delivery.
Now that may seem a lot of working parts to handle and it is, but technology puts all of that together. Let’s break things down to simplify the process. What I will mention at this point is that you must be clear on what type of business you want to create.
To help you understand staring a business take some time to read an article I created just yesterday. Click here to learn more about starting a business in 2021.
Product Creation
Obviously you need products and services to sell to create a digital lifestyle business. The easiest products to create are digital products right from eBook, videos, worksheets, podcasts, training courses and more.
Because they are digital they can be delivered instantly online. Therefore, you have no shipping headaches, no shipping costs and the customer gets instant gratification.
If you want to sell physical products there are processes where you can contact suppliers. Once that contact has been made those suppliers can manufacture your products.
Lead Generation
Your business must have a regular supply of leads and this can be done automatically. There is technology available that enables you to create lead generation webpages.
On those pages you have contact forms which people fill in. Things like their, name, email address, home address, phone etc. Once they submit their details they go onto a database, again leveraging automated technology. This is where you nurture your prospects.
Nurturing Prospects
So, you have people on your data base and trough leveraging this technology you can communicate with your prospects. What you do is set up messaging sequences that are designed to build relationships with the prospects.
You deliver value in your messaging which highlights problems people are experiencing. Then after a number of communications a percentage of your prospects will be converted into customers.
You convert them by providing links to sales pages which showcases your products and services.
Payment Processing
On your sales pages you will have buttons that people can click to purchase your products and services. Those buttons are connected to your payment processor such as PayPal or Stripe.
Once payment has been received it then triggers the product delivery stage.
Product Delivery
If you have digital products the customer will be directed to download pages or secure password protected areas. Again, this is all done automatically and enables your customers to create their accounts and access their purchases.
For physical products your payment processors will be connected to your fulfilment houses. Here they receive the order, pick the product of the shelf, pack it, and then ship it to your customer.
Setting Up Your Digital Lifestyle Business
This is an overview of creating a digital lifestyle business. I realise it may sound overwhelming, but I can assure you it is not. The point I want to make is that your work is in the setting up of your automated machine.
A machine that takes your customer from point A to point B as effectively and efficiently as possible. Once you have the machine set up your task is to do the advertising and marketing of your business.
You can do that from any location in the world. Your sole focus is just one thing. That is getting people to your entry point to your automated system. That system then kicks in and runs around 90% of your business, thus allowing you to live your life the way you want.
I can help you create this machine, this automated system through my Build Your AU programs. The process works for any business in any niche. If you want to create a coaching, consulting, online training business Build Your AU will work.
If you want to create a physical product business Build Your AU will work. Maybe you have a service-based business Build Your AU will work for you.
To see how Build Your AU can work for you then click on the button below. There you will see the process in action and how it has helped my members create a digital lifestyle business.
Helping you build your authenticity, authority, and audience.
Trish Davies
Build Your AU
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