How To Achieve Work Life Balance As An Independent Business Owner
Are you working your finders to the bone but not enjoying quality time with your family? Learn how to achieve work life balance as an independent business owner.
Hi Trish Davies, here and I want to focus on something that independent business owners struggle to achieve. That’s getting that work life balance which is just as important as to the growth of your business. In many respects when you learn how to achieve work life balance your business grows exponentially.
As a business owner there is something that you can never change which is time. There are only 24 hours in each day and 7 days in a week to run your business. I am sure you have often wished for more but alas you know that is never going to happen.
I have been an independent business owner, both online and offline, for the best part of 20 years. Running a business can be stressful as I am sure you will agree. There are lots of moving parts that must work in sync to achieve your goals, dreams and aspirations.
Now there are ways to achieve all that you want to achieve if you set up your business the right way. I am going to look at three different scenarios of running a business both online and offline.
Which scenario do you fit into?
Working In Your Business
If you find yourself working in your business then the chances are you have very little work life balance. Working in you business means that you are spending too much time on activities that are not income producing.
If you are trying to do everything yourself you are spreading yourself too thin. That results in working 12 – 16 hour days and never seeing the fruit of your labour. Not enjoying yourself on the things you do away from the business.
So basically, you are the maintenance person. Dealing with technical stuff, ordering supplies, accounting, bookkeeping, all administration duties. None of which are putting Dollars, Pounds or Euro into your bank account.
Take some time to think about what you do on a daily basis that eats into your creative time. Time which can be better spent looking to grow your business. Can you possibly streamline your activities?
Working On Your Business
When you are working on our business and not in you will start to see equilibrium. That means the scales of work life balance will level out. You start running your business rather than your business running you.
A lot of those points I made previously, the non-income producing activities, can be outsourced. Maybe you have a family member who can help out, alternatively pay people to do them.
Don’t see it as a cost, see it as an investment in your business as your time is worth more. Your time can then be focused on growing your business, developing strategies.
Strategies that are focused on attracting customers through marketing and advertising. Creating product ideas and then creating them, even if that means leveraging third party help.
Your time must be spent on creating a vision for where you want to take your business. Then creating an actionable plan to get you to your desired outcome. Actions that generate leads who you can then nurture into high value customers.
Look at those income producing activities that you can do yourself. The others outsource and man manage those people yourself or get a virtual assistant to do it for you.
Work life balance must be at least level on the axis but ultimately you want it to lean down more on the life side. That’s means having a business that works for you.
Making Your Business Work For You
To gain the ultimate work life balance your objective must be to have a business that works for you. What I have spoken about has led this conversation to the point of automation.
Automation is the holy grail to achieve a work life balance that is tipped to the life side of centre. I have spoken about outsourcing much of the tasks to allow you to focus on what you are good at.
The objective now is to systemise your whole business which will allow you more time freedom. You want to create systems that manage workflow. Virtual assistants that are pulling all your team together so that things get done.
Then you want to look at technical systems that handle lead generation, sales, payment processing and fulfilment. Ideally you want to be the marketer in your business, setting up automated advertising and marketing campaigns which you monitor.
These tasks can be done from anywhere in the world you want to be. Your objective should be to create a lifestyle business. A business that gives you freedom to do what you want when you want.
Over the last 15 – 20 years I have been creating my own lifestyle business. I have teams of people working within all my businesses. I work on my businesses to generate that growth, but I also have much of my businesses automated.
That gives me the freedom I want to, when allowed, travel. To illustrate this just yesterday I created a post on work life balance strategies which you can read by clicking here.
Achieve Work Life Balance Through Build Your AU
I want to help you get to the position of having a business that works for you, not the other way around. The Build Your AU program is designed to help you create an automated online business based upon your authenticity and authority.
Then I help you create an audience from that authentic and authoritative foundation. To learn more about how the program works check out my free 9-week program by clicking here.
The Build Your AU program will show you how to achieve work life balance. I can say that with full authority because what I teach is what I have done over the last 15 years. The result is that I have a fantastic work life balance and I am passionate about helping you achieve the same. Learn more about Build Your AU here.
Helping you build your authenticity, authority and audience.
Trish Davies
Build Your AU
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