How To Market Online Coaching: The Beginner's Guide to Marketing Your Services
Are you great at coaching but lack marketing skills? You must attract clients for your coaching business so here is how to market online coaching services!
Hi Trish Davies here and the focus for today is marketing your online coaching business. To make any money as an online coach you must know how to market online coaching products and services.
Coaching has become a popular way to earn supplemental income online. According to the Global Go To Think Tank Report, there were more than 25 million coaches in the world by 2020.
In addition, the online coaching industry is expected to grow from $2.3 billion in 2016 to $14.9 billion by 2026, with a CAGR of 13.6%. CAGR stands for compound annual growth rate.
If you have a skill to offer and are looking to make money online, you may want to consider coaching. The best way to think of coaching is as a business that helps its customers achieve their goals.
So just like any other business, you can market your coaching services in a number of ways. This article will discuss the ins and outs of marketing your coaching business.
I will explore some of the best ways to market your services. Also I will provide tips on pricing and value to help you attract customers in your targeted market.
How To Market Online Coaching – What is Coaching?
Coaching is a type of consulting that aims to improve specific areas of a person's life by providing advice and guidance. It has become increasingly popular as a way to help people reach their goals. Goals that are either personal or professional.
Coaching is often done one-on-one and can take place over different time frames, from weeks to years. Typically, the coach and the client/patient are the only people who know the details of the specific guidance and advice given.
The client/patient and coach may or may not be in contact with each other during the process.
How To Market Online Coaching
There are a variety of different marketing strategies you can employ to drive customers to your coaching. Here are a few of the most effective ways.
Creating An Authority Website
Your website is the centre of your digital presence and the hub from which all other digital marketing activities will flow. Ideally, your website should be designed to attract potential clients. Aso to create an experience that will make them want to book your services.
Leveraging Social Media
One of the most effective ways to market your coaching is to share your business on social media. Social media enables you to build relationships with clients and potential new customers. Also social media can spread the word about your services and get the word out to your target market.
Create A Relationship With Your Audience
Focus on building relationships with your potential clients. When people are comfortable with and trusting of you, they are much more likely to work with you. Also they will refer you to their friends and family members.
Focus on building relationships with your potential clients through social media, email marketing campaigns. Make sure you return their phone calls and/or emails.
It is also a good idea to make an effort to meet clients in person at least once or twice, if possible.
Keep Your Marketing Simple
Overcomplicating your marketing efforts can lead to confusion, which in turn will lead to failed efforts. Keep your marketing efforts as simple as possible.
For example, you do not have to create an extremely fancy website to be successful. A basic, but professional, website will do.
Offer Excellent Customer Service
No one likes to feel like they are being sold to, so make sure you have excellent customer service. If something goes wrong, like a customer gets a faulty coaching session or a service is not to their liking, you need to be sure to make it right.
Key Factors On How To Market Online Coaching
Price – When pricing your coaching services, it is important to remember that you will need to account for your overhead costs. Also as your clients' expected results. You can expect to spend between $500 and $5000 to get started as a coach.
Value – The value you provide as a coach will determine how many clients you have. Also how much money they will be willing to pay for your services.
You can charge for your services based on the expected results a client wants to achieve. Or based on the time the client spends with you. You can also offer a combination of both.
Final Words
There you have it! The ins and outs of how to market online coaching. Now it's time to get started building your client roster and taking home the profits!
For more information on how to create and market an online coaching business check out my free training program.
Register for the program here.
Helping you build your authenticity, authority and audience.
Trish Davies
Build Your AU
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