Marketing An Online Course: What You Need to Know Before You Launch
Selling online courses relies on a great marketing strategy. Check out this guide on marketing an online course before you consider launching it.
Hi Trish Davies her and today I want to talk about marketing an online course.
If you’ve been watching the world of e-learning and online education space, you’ll know that it has become a very lucrative business indeed.
Learners are hungry for high-quality content that they can access at their convenience. With the rise of smartphones and other mobile devices, these learners prefer to learn wherever they go.
Furthermore with platforms such as YouTube and Facebook, learners also have access to short videos that cater directly to their interests.
However, launching an online course on any existing platform is not easy. You need a thorough marketing plan from the moment you begin developing your course until after it’s gone live.
In this blog post, we will go through some tips on marketing an online course. This will enable you to launch successfully, and more importantly – profit from it!
Marketing An Online Course – Know Your Audience
As with any business venture, it’s crucial to know your audience. There are so many people jumping onto the e-learning bandwagon. Therefore it’s crucial to validate your idea and know who you are creating your course for.
If you’re creating a course for beginners, then you need to know that a majority of learners are still new to the idea of online learning.
It also means that they are likely to be apprehensive about spending money on a course.
When you know your audience, you can create a course that is relevant to their needs.
You can also gauge their level of interest in the course by measuring the demand for it.
Define Your Course Objectives
Your course objectives are a simple breakdown of what you want your learners to get out of a course. You can use these objectives to create a course outline, and also to determine which course marketing tactics to use.
The marketing tactics that you plan should not be random or generic. They should be targeted at specific audiences who would find your course useful.
For instance, if you have created a course on “Social Media Marketing”.
You will probably have an objective of teaching people the basics of social media marketing.
Or to help them understand the fundamentals of internet marketing entirely.
You can also aim to help them with building their personal brand using social media or to become a social media manager.
Craft Your Marketing Strategy
Once you know your audience and have defined your objectives, you can now craft your marketing strategy.
For example, if you’re creating a marketing course, you can create a blog post on how to select a marketing agency.
You can also create a blog post on the top marketing trends and how they will impact businesses. You can create a podcast episode on the same topics.
Any content that you create as part of your marketing strategy should be high-quality, insightful, and valuable to your audience.
Create A “Teaser” Or Sneak Peek Video
One great way to market your online course is to create a teaser or sneak peek video. A teaser video is short and sweet and does not go into detail about the course content.
It simply informs potential learners about the course and what they can expect. You can use teaser videos throughout the entire course marketing process, starting from when you begin building your course.
Teaser videos are a great way to get your name out there, gain more exposure and interest. They also enable you to collect emails and build a list of potential students.
The more views your videos get, the more likely you are to attract new students to your course. Therefore it’s important to create teaser videos that stand out.
Establish Quality Assurance Measures
Another thing you should do before beginning to market your online course is to make sure that you establish quality assurance measures.
This means that you need to recruit a team of beta testers, who will help you to fine-tune your course.
The beta testers should be chosen carefully, as they will give you real insight into the problems and challenges that your course is likely to face.
Teaching an online course is not easy. You may be an expert in the field, but that doesn’t mean you know how to present the material to your audience in the best way.
The beta testers will help you to identify and resolve any problems such as your course outline. Also the structure, the pace at which the content is delivered, the length of the course, and any technical issues.
Teaching an online course can be extremely engaging, but it can also be exhausting. It’s important to give yourself enough time to create your course while still maintaining a healthy work and life balance.
Create A Compelling Promotion
Your promotion is very important in the entire launch process. You can promote your course even before it is live.
If you have already created a teaser video, you can use it to promote your course.
You can also create a landing page for your course. This can serve as a one-stop shop for information about the course and what types of learners would be interested in it.
Teaching is a great way to make money, especially if you have a niche expertise or a skill that is rare. You can create an online course and promote it to a large audience.
It’s important to get your course noticed, so you can attract a large audience and make a good amount of money.
You can use online advertising to promote your course. Social media marketing is one of the best ways to promote your online courses.
Marketing An Online Course – Conclusion
Marketing your online course is crucial if you want to gain more students and make more money from your course. It’s important to create a marketing plan before you even begin developing your course.
Marketing an online course can be challenging, but it’s also very rewarding, especially if you get a lot of students and make a lot of money from your course. All it takes is a little bit of effort and creativity.
For more information on marketing an online course check out my free training program called Build Your AU.
Register for the program here.
Helping you build your authenticity, authority and audience.
Trish Davies
Build Your AU
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