Tips For Choosing Online Course Names
What’s in a name? Your online course name must brag people’s attention. Here are some ideas to help you come up with some online course names.
Hi Trish Davies here and today I want to share some insights on how to choose online course names. Although it is your online course content that will deliver a transformational experience first impressions are still important.
Your online course name will give that first impression. In many respects it is a headline and headlines are designed to grab people’s attention. You must hook your potential students in and online course names do just that.
That hook must have clarity though. Your student must be clear on what they are going to get out of the course and does it fulfil their desired outcome. Also, your students want to feel like they are going through a process to achieve their desired outcome.
Therefore, with all this in mind I want to share with you 6 insights and tips to help you choose your training course names.
6 Tips For Choosing Online Course Names
You Must Convey The Outcome Your Student Experiences
Your students are experiencing a problem which means they are looking for the solution. In other words, your solution, your course, is going to deliver the desired outcome for that individual.
Therefore, the outcome must be conveyed within the name of your course. For example, your target audience may be golfers who are looking to improve their game. You are teaching people how to quit their job and work from home. Or how to lose weight.
Examples of online course names that incorporate an outcome in the name.
- Take 10 Shots Of Your Golf Score
- Start An Online Business & Make Money While You Sleep
- Lose Weight & Get Your Self Confidence Back
Create A Two Part Name
Another great tip is to create a two part name. This isn’t double-barrelled it is more on the lines of a descriptive name and a tagline.
Examples of a two part online course name.
- Lower Your Score : Break 80 & Become The Star Of The Clubhouse
- Work From Home : How To Write Your Own Paycheque
- Lose That Belly Fat : Go From Flabby To Trim In 6 Months
Be Clear, Don’t Try & Be Clever
Always be clear and keep it simple when choosing online course names. Some course creators try and put a spin on words and try to be clever which doesn’t work. Clever and cheesy headlines only confuse your potential audience. You want your audience to be clear on what you are offering.
When you try and be clever when naming your online course, you run the risk of attracting the wrong people. When you are clear on what you are offering then you will attract the right audience, people who are aligned with your business.
Examples of clear online course names and (the ones to avoid creating).
- Break 80 In Golf : (From Fore To 79)
- Fundamentals Of Starting An Online Business : (Fastrack To Becoming Rich)
- The Healty Way To Lose Weight : (Humpty Dumpty To Adonis)
Convey You Have A Process
I mentioned earlier that people like the idea of going through a process to achieve their desired outcome. In their mind they want less stress, they want something uncomplicated to follow.
If you can convey this in your online course names then your audience will be motivated to buy from you.
Examples of online course names that follow a process.
- The Blueprint To Breaking 80 In Golf
- Online Business Mastery Course
- The Safe Weight Loss System
Add Powerful Modifiers To Your Online Course Names
Try adding specific words into your online course names. These are modifiers which completely transform the context of your course name and the mindset of your audience.
Examples of process modifiers for your course names.
- The Complete Blueprint To Breaking 80
- Amazing Online Business Start-Up Formula
- The New Way to Burn Belly Fat
See how complete, amazing and new become the modifiers to your process or system.
Create Name Unity in Series
At this point you may only have one course on the drawing board. However, in time you may create a series of relates courses so adopt the principle of name unity.
Examples of course series name unity. For this I will just choose one topic, (Golf), out of the examples I have already shared with you.
- Vol1 Golf Training 3.0 : How To Drive The Ball
- Vol2 Golf Training 3.0 : How To Hit From Fairways
- Vol3 Golf Training 3.0 : How To Putt
So, there you have 6 tips on how to choose your online course names. It is time for you to get practical now and start generating some awesome online course names. Play about with words, ideas and concepts. Have some fun while you are doing it because you will become more creative and have many light bulb moments.
If you are unclear on how to create online courses then I invite you to register for my free training program. Within the training program I go through nine stages which will help you get your online course off the ground.
To learn more and register for the Build Your AU program click here.
Helping you build your authenticity, authority and audience.
Trish Davies
Build Your AU
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