Personal Branding Action Plan – 7 Step Formula To Creating Your Personal Brand
If you don’t have a plan in place when you start something you will fail! To create your personal brand, follow this personal branding action plan.
Hi Trish Davies here and today I want to help you create your own personal branding action plan. This is a saying that when you “fail to plan you plan to fail” which can be applied to anything in life.
Today’s post is all about personal branding but can be compared to building a house. When building a house, you start from underground and build up. You must have the foundations in place so that the house is stable and stands for a long time, hopefully forever.
Well, that comparison can be made to your personal brand. You must create and build the foundations first so that your brand is built upon the right foundations. Your personal brand will be a reflection of you as a person, your values, authenticity, authority and your message.
Your objective is to create a huge online presence that has uniformity, credibility and trust within your marketplace. When you and your audience type your name into Google you want to see a huge splash of your image, your content, your online profiles.
You want to be right up there at the top of the first page, actually you want to dominate it. You want to control the narrative, manage your message and control the worlds perception of what you represent.
When you have this control you can position yourself to reach the career goals that you have set. The following 7 steps is how to achieve just that!
Personal Branding Action Plan
Create Your Brand Vision
Your brand vision is perfectly illustrated within your mission statement. Your brand vision statement was paint a clear picture to anyone who comes into contact with you. They must know what your “WHY” is, your purpose and how you can help them.
Here is my purpose, my “WHY” which is visible on the home page of my authority website Trish Davies International.
“To loyally inspire others to confidently recognise their gifts and talents. So that they are determined to move forward and create a life that matters.”
Your audience will buy you products and services because of why you do it, not because of what you do.
Define What You Want To Be Known For
You objective is become a world leader, a go-to expert in a specific topic or field. So, what is that topic or field? What do you want to become known for? To create a powerful personal brand, you must be an authority in a specific area, industry or niche.
Now there will be other authorities in your niche, they are your competition, but they are not you. You are unique much like a snowflake. Nobody on earth has done what you have in the way you have done it.
This differentiates you from the rest of your competition because you have unique talents and gifts. This is what stands you out from the crowd and makes your personal brand a true reflection of you.
Determine Who Your Audience Is
There are billions of people on the planet but that does not make them your audience. It is a common mistake for any new online business owner to attempt to appeal to everyone.
There is only a very small, minute, percentage of people in the world who are your audience. That’s the task for you to determine. Who is your audience? Who do you want to serve?
To create your brand, you must determine who you are and what you stand for. Once you have this clarity you will position yourself in your marketplace. Your audiences perception of you must reflect who you are to create their appeal to you.
Therefore, you must define your customer avatar. What pain are they suffering from? What challenges do they have right now? Look at the demographics of your ideal customer avatar, get into their minds to really understand what they want.
When you do this exercise it will make it easier to create the right products and services for your audience. What is it you can do to help them, to serve them?
Craft Your Brand Message
You must create your brand message to connect with your ideal audience. That message must uniformed and consistent through all your communications channels online and offline.
When you are consistent and uniformed it creates trust within your audience. It also enhances your credibility as someone who is clear on how you want to serve. You have a voice, you have a tone to that voice, you have context when you speak.
Your online presence is the perfect platform to speak with clarity and in alignment with your core values.
Authenticity Is Paramount To Your Personal Branding Action Plan
It is a common mistake for business owners to copy other people in their industry. You can create a personal brand based on a persona, a façade as you are creating a mask.
Your personal brand must be authentically you and no one else. You must be real, raw, warts and all. Your audience wants to interact with a real person and not someone who is fake.
Your unique perfections and imperfections are what you audience will latch onto. Authenticity is key to creating a personal brand. Be yourself as no one else has taken that!
Create Your Authority Website
Earlier I mentioned the importance for having an online presence on page 1 when someone searches your name. The figurehead for your online presence must be your authority website as this is your central hub.
The first step is to secure a domain name which includes your name. Go to a domain name search website such as Domain Typer and see if “yourname”.com is available. If it isn’t then play about with some alternative.
When I created my authority website TrishDavies.com wasn’t available so I settled on TrishDaviesInternational.com. Once you have done this grab yourself some website hosting and install a website building platform called WordPress.
Then have fun, be imaginative and create something that truly reflects you and your personal brand. For more information on building an authority website please click here.
Go Social
Social media has become a beast over the last few years so you must jump onto the bandwagon. Social media is where your audience hangs out, so it seems logical to position yourself where they hang out.
This is where step 3 of this personal branding action plan is so important. Defining your customer audience will give you insights on what social media platforms they use regularly.
In time I would recommend having a blanket social media presence but initially create profiles on the ones that matter most. The ones where your ideal audience uses.
Social media for business is a great marketing and communication tool. Here you can create the initial awareness in your audience that you exist and are there to help. You can also create important and significant engagement on social media.
Through that engagement relationships are created, that builds ongoing trust.
Build Your AU Personal Branding Action Plan
How To Build Your Authenticity, Authority and Audience
If you want to create an online training course, build a business, write an eBook, create an online presence then this is the place to learn how to. It all starts with your story, your journey.
To create a personal brand, you have to become the AUTHOR OF YOUR LIFE and BUILD YOUR AU. There are 3 stages to BUILD YOUR AU
- be AUTHENTIC
- build your AUTHORITY
- build your AUDIENCE.
In this ONLINE TRAINING COURSE, you will learn about all 3 stages. The goal is to figure out what your value is, what your story is. The build an audience that will naturally gravitate to you because they connect to your story.
The course includes the following content:
- Recorded Live Members Weekly Workshops
- Behind The Scenes With Build Your AU Members
- Facebook Live Group Videos
- Interviews with Online Business Owners
- Recorded Coaching Calls
- How To Videos
Access to Facebook Group to receive support and guidance
AUTHORITY BUSINESS MODEL – Get my secret roadmap formula that gets your business idea out of your head in a way that is dead simple… so you can create a powerful online course outline that gets real results. This course will give you AUTHORITY and will attract an AUDIENCE.
Register now by Clicking Here!
Helping you build your authenticity, authority and audience.
Trish Davies
Build Your AU
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