6 Original Personal Branding Content Ideas You Can Start Doing Now
Personal branding relies heavily on creating content for your audience. Here are 6 personal branding content ideas to help.
Hi Trish Davies here and the focus for today is sharing some personal branding content ideas.
Being an individual on social media doesn’t have to feel like a lonely endeavour. In fact, personal branding can actually be collaborative and impactful if you make the most of your online presence.
A strong brand will help you stand out from the crowd and make connections that are beneficial for both you and those that you meet along the way. To do this, you need strong content that emphasizes who you are as a person. Also what makes you unique when compared to others in your chosen field.
To create excellent personal branding content, there needs to be some thought put into how people perceive us.
- Are there any areas we can improve?
- Are there specific things that are memorable about us?
- Do we come across as friendly or shy?
Once these things have been established, we can start creating content accordingly so that our image is represented accurately regardless of where we go online. Here are some great ideas for starting off with personal branding content:
Personal Branding Content Ideas – Start With A Personal Mission Statement
A personal mission statement (or branding statement) is a one-sentence summary of who you are, what you do, and why. This one sentence can have a massive impact on how you are perceived by others and also helps you to steer your branding efforts in a cohesive way.
If you are having trouble getting started, you can use a few different prompts to help you get the ball rolling:
For example my own mission statement –
“To loyally inspire others to confidently recognise their gifts and talents. So that they are determined to move forward and create a life that matters.”
This mission statement also helps me target my content towards a specific audience and allows me to create a brand that is memorable and consistent.
Write About What You Know And Love
One of the best ways to boost your personal branding efforts is to write about things that you know and love. This allows you to sound authentic and is perfect for showcasing your personality on a more personal level.
A great way to apply this concept is to write about your hobbies, experiences, and passions that aren’t necessarily related to your career. It’s important to make sure that these topics tie back to your brand.
For example, let’s say you love traveling and have been to several different countries around the world. If you work in the travel industry, then this can be a great way to showcase your expertise and show that you genuinely enjoy what you do.
For example, if you’re an accountant, you might want to write about your methods for maximizing tax deductions in your free time.
This allows you to bring an interesting and educational aspect to your life outside of work and show that you are knowledgeable about a variety of subjects.
Create A Portfolio Of Your Best Work
When people visit your social media profiles, they will be looking for proof that you are a real person and capable of the work that you do.
If you are in a creative industry, then this can be a little tricky as you don’t have any “real” work to show off. In this case, you can focus on creating a portfolio of your best work.
- If you are a blogger, you could showcase your best blog posts.
- If you’re a freelance writer, you could share some of your best articles and published works.
- Finally if you are a photographer, you can showcase your most memorable shots and so on.
This is a great way to show that you are capable of the work that you do. Also it provides a visual element to your brand that can be shared on social media and other platforms.
Host A Q&A Session With Your Audience
One of the best ways to interact with your audience is to host a Q&A session. Here you invite members of your audience to ask questions about your life and career.
You can make this interactive by using a Q&A app such as Uplive or YouAnswer . You can make it fun by hosting trivia contests or bringing in special guests to answer questions.
This not only shows people that you are welcoming and approachable, but also provides a useful resource for your audience to reference later on.
Create A “Resume” For Your Brand
One way to showcase your personality, skills, and interests outside of work is to create a “resume” for your brand. This can be done in a variety of ways, including writing a blog post, creating a website, or even making an Instagram story.
This is a great way to show people who you are as a person and what interests you have. Also what you’re passionate about, and how your skills and abilities can help others.
Build An Ad Campaign
Advertising is always a great way to boost your content and drive more traffic to your website or social media pages. The best ad campaigns are those that are relevant, creative, and interactive.
By creating an ad campaign for your brand, you can show off your skills, interests, and more while also driving more traffic to your work.
Personal Branding Content Ideas – Conclusion
The best way to start branding yourself is to first establish an image in the mind of your audience. Once you know who you are and what makes you different, you can start to create content around this to help strengthen your brand.
This means that you need to know what you want your brand to be first before you begin branding yourself. It takes a lot of work to create a personal brand, but it can be a lot of fun too!
For more information on the personal branding content ideas check out my free training program called Build Your AU.
Register for the program here.
Helping you build your authenticity, authority and audience.
Trish Davies
Build Your AU
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