Personal Branding Model – A Roadmap For Professional People
What personal branding model should you create? Take a look at this personal branding roadmap that all professional people must follow.
Hi Trish Davies here and today I want to show you a roadmap to creating your own personal brand. I am going to cover fundamental aspects that you must put into place when creating your personal branding model.
The importance of creating a personal brand has never been so high as it is right now. Your potential audience has the world as their oyster in respect to finding out just who you are.
Google, Bing, social media and YouTube are just a few media channels that your audience can explore. That is just scratching the surface to the opportunities they have to delve deep into who you are and what you do. Also, how you can help them overcome problems and roadblocks they are experiencing.
Therefore, you must create a professional and uniformed presence online through your personal brand. Your personal brand will only succeed though if you have three fundamental elements in place.
Three Core Elements To Your Personal Branding Model
You Must Have Clarity
The definition of clarity is clearness. The best example of this is mountain water as it is crystal clear with no impurities. In respect to clarity for your personal brand you must be clear on your “purpose”.
Your purpose works hand in hand with your vision on what you want to do and why you want to do it. So, start off with your “why” and it will reveal your authentic purpose.
- Your Why = The reason you exist and the values and purpose you have.
- The How = What makes you special and your beliefs, points of difference.
- The What = Relates to behaviours and how you will deliver your products and services.
You Must Be Coherent
Coherence means you must be consistent and uniformed. You will have multiple communication channels. That starts with your physical form where you meet people to form your own network.
This makes you more visible within your professional community. Then you must take presence and replicate it online through your publishing channels. These publishing channels are your online real estate.
They are an open door for your audience to tap into what you have to say. You must deliver your message articulately and in a uniformed manner.
You Must Be Committed
Your brand will only become successful if you are committed. Now to be committed you must have a plan to work with. Your plan must incorporate the following.
Who You Are – Look at your values along with any limitations and preferences you have. Define what current skills, competence, knowledge and experience you have. Then look at what areas you need to improve on. Set short, medium and long term goals and then take the necessary action to achieve those goals.
Personal Branding Model Checklist
What I have done is create a simple presentation to help you gain some clarity on creating your personal branding model.
Build Your AU Personal Branding Program
I have shared with you what a personal branding model involves. Here is my personal invitation to you to create your personal branding model with the help of Build Your AU.
How To Build Your Authenticity, Authority and Audience
If you want to create an online training course, build a business, write an eBook, create an online presence then this is the place to learn how to. It all starts with your story, your journey.
To create a personal brand, you have to become the AUTHOR OF YOUR LIFE and BUILD YOUR AU. There are 3 stages to BUILD YOUR AU
- be AUTHENTIC
- build your AUTHORITY
- build your AUDIENCE.
In this ONLINE TRAINING COURSE, you will learn about all 3 stages. The goal is to figure out what your value is, what your story is. The build an audience that will naturally gravitate to you because they connect to your story.
The course includes the following content:
- Recorded Live Members Weekly Workshops
- Behind The Scenes With Build Your AU Members
- Facebook Live Group Videos
- Interviews with Online Business Owners
- Recorded Coaching Calls
- How To Videos
Access to Facebook Group to receive support and guidance
AUTHORITY BUSINESS MODEL – Get my secret roadmap formula that gets your business idea out of your head in a way that is dead simple… so you can create a powerful online course outline that gets real results. This course will give you AUTHORITY and will attract an AUDIENCE.
Register now by Clicking Here!
Helping you build your authenticity, authority and audience.
Trish Davies
Build Your AU
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