How To Build A Unique Personal Brand: Get Noticed By The Right People
Being unique in business is what makes you stand out from your competition. You must create a unique personal brand. Here is how to do just that!
Hi Trish Davies here and my objective for today is to help you create a unique personal brand. Your personal brand is the sum of all your experiences, skills, and accomplishments.
Whether you're a freelancer, student, or entrepreneur, your personal brand will be crucial to your success.
You might have heard that building a strong personal brand can help with recruitment and job hunting. It can also open up new opportunities for clients or customers.
Keep in mind though that the process doesn't end once you've established your brand guidelines or logo design. It's an ever-evolving process that requires time and effort to maintain.
That's why it's so important to invest in yourself from the start by learning how to build a unique personal brand.
What Is A Personal Brand & Why Build One?
Your personal brand is the sum of all your experiences, skills, and accomplishments. It's what defines you as a person and can help you achieve success.
For example, if you're a freelancer, your personal brand could be your business name. Or, if you work in marketing, it might be more focused on your skillsets or how much experience you have.
Common Misconceptions About Personal Brands
Many people assume that a personal brand is just a logo to represent your business. However, it actually encompasses who you are and what your business stands for.
It's important to remember that your logo is only one small piece of the puzzle. Your personal brand should be built on who you are as a person and what makes you different from the rest of the competition.
How To Build A Unique Personal Brand?
The process of building a unique personal brand can be challenging, but it’s worth the effort. The first step is to develop your personal story.
This includes identifying your skills and accomplishments and understanding why they're valuable. Valuable to either an employer or prospective client. Once you know what makes you unique, create a brand identity.
This includes deciding on a name, developing a logo, and setting up a website where you can tell your story in detail. For instance, if you want to become an expert in project management and work with start-ups. Set up a website that tells people about your skills as well as what you're looking for in future clients.
After establishing your brand guidelines or logo design, it's important to make sure it's seen by the right people. Different social media platforms have different audiences so find one that's mostly comprised of your target demographic.
For example you don't want to use Instagram if your target market is over 50 years old).
Finally, don't forget to share! Start small by sharing posts with friends and family before expanding to acquaintances and co-workers. You never know how far word will spread!
Unique Personal Brand – The Branding Process
Building a brand can be a daunting task, but it doesn't have to be. The first step is to identify your target audience and define your story. This should include everything from what you do & the type of people who are interested in your product or service. Also how you want to stand out.
Once you've established that, you'll need to create your logo design and style guide. Your style guide should include graphics as well as fonts and colours that are used for branding purposes.
When designing your logo, make sure not to steal someone else's ideas! You'll also need a website that reinforces your brand guidelines. This includes all content on the site (text, images, videos).
After you've created these things, it will be time to put them into action. How? By using them in different marketing channels like social media or blogging.
The best way to build a unique personal brand is by investing in yourself from the start!
Recording Your Progress
One way to ensure that you're building your personal brand the right way is by recording your progress. This will allow you to see where you have been and how far you have come.
It may also help you identify what needs to change so that your personal brand can grow even more. You should review your goals and objectives for a few minutes every day (or week).
As you go about your day, make note of the tasks that align with those objectives. Then, make sure to include any accomplishments from the previous day in your log as well.
As you can see, there are many benefits of digital marketing. It’s a great option if you’re looking for an effective way to reach prospective customers. Or if you want to grow your business.
Understanding Your Strengths & Weaknesses
Before you begin building your personal brand, it's important to understand your strengths and weaknesses. This way, you can focus on the areas in which you excel.
For example, if you're a freelance writer who struggles with graphic design or web development. Don't invest time and money into those skills. Instead invest in skills where you've already achieved a certain level of success.
Reflecting On Yourself
A crucial step to building a personal brand is reflecting on who you are and what you want to offer. You'll need to come up with your core values and beliefs, your strengths, and your goals. This will be the base of your personal brand.
Next, you want to identify what makes you different from other people in your field. What specific skills do you have that other people might not?
For example, if you're a freelance web designer. You should take time to think about how many hours of training in Adobe Photoshop or HTML code that's taken over the years.
You may have spent countless hours learning techniques for web design or graphic design. Techniques that others haven't had the chance to learn yet. You can then offer services that others don't have access too because they simply don't know how to do it yet.
Then those would be excellent areas for developing a unique personal brand around.
Finally, reflect on what success looks like for you. Make sure your brand is focused on achieving your goals. It's important to think about what success means for your business or freelancing career now and into the future.
As an entrepreneur, this might include reaching certain revenue benchmarks by year-end. Or attracting more customers.
As a freelancer, this could mean getting more projects lined up through word-of-mouth referrals
Conclusion
A personal brand is your own identity, your own story and your own way of being. It's what makes you unique.
It's not about creating a product, but instead about creating a lifestyle.
Your personal brand is your story and your product. It’s how you want to be perceived and it’s how you want to be remembered. It’s how you want to live.
As you go through the steps of building your brand, remember to be patient and be true to yourself.
Register here for my free 9 step program to help you create your own unique personal brand.
Helping you build your authenticity, authority and audience.
Trish Davies
Build Your AU
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