How To Develop Your Personal Brand Story
You are unique and have so much to offer. Tell your audience how great you are and what you stand for through your personal brand story.
Hi Trish Davies here and today I am going to focus on personal branding and creating a personal brand story. In my previous post I focused on creating a storytelling marketing strategy which goes hand In hand with todays post. You can check out that post here.
In that post I mentioned your origin story which is your personal brand story. You are like a snowflake because you are unique. If you were to ask your family and friends what makes you unique there would be many commonalities in their response.
That uniqueness is what you must position in front of your audience. This makes you special and compliments your natural skills that sets your apart from your competition.
Creating your personal brand story along with your unique value proposition can be challenging. Your objective is to differentiate yourself in the most positive way, that’s the challenge!
Your personal brand story will become one of your most important marketing tools. It will give clarity to your potential audience on what you stand for and what you do. So how do you develop your personal brand story?
6 Tips How To Develop Your Personal Brand Story
Tell Your Story
I referenced this in my previous post on the importance of conveying your origin story. Your story must include how you have overcome challenges in life, how you have faced adversity.
Highlight you credentials, your expertise and your experiences. Make sure the include the good, the bad and the ugly as this will show your human and authentic side.
Don’t be afraid to share your story through your social media profiles. Add images of you at work or create posts about how you have overcome any personal doubts that you’ve had.
One thing to remember is to keep a uniformity as to your message across all your social profiles. You don’t want any discrepancies or misinformation to break the chain.
At the end of the day it is your personal brand story. You have carte blanche to say whatever you want.
Make An Emotional Connection
While creating your personal brand story always be aware that you want to make an emotional connection. Your audience must feel you, understand you and resonate with what you are saying. You want to strike emotional chords within your audience within everything that you say.
Personal Brand Statement
You must create a personal brand statement so that your audience know who & what you are. Recently I created an in-depth post on how to do this exercise. You can read that post here but for now try and fill in the bracket below.
I Help (market) Get (desire) Without (roadblock) By (method)
Read my post here to help you fill in the brackets.
Keep Your Door Open
Your personal brand and personal brand story must act as an open door to your audience. Once your audience becomes aware of who you are and what you do you must get them engage with you.
Once they get you they will feel compelled to listen and find out more about you. They will make contact and it is up to you then to respond and engage to further the conversation.
Your Personal Brand Story Must Have A Personal Tone
Your personal brand story must have a personal and conversational tone but appear business like. What you must remember is that you are not applying for a job, you are an entrepreneur so you have one already.
Don’t create a listicle of industry terminology as this is not a curriculum vitae that you are creating. This is journal of your journey so far which highlight the stumbles you have mad along with the transformations you have experienced.
You Must Go Deep
Your personal brand story mustn’t just scratch the surface of who you are, you must go deep. Deep into your inner core and extract the beliefs and values that you hold dear.
When you go deep you have a much better chance to make that emotional connection I mentioned earlier.
Need Help Creating Your Personal Brand Story?
I have shared with you how to create your own personal brand story. I invite you to develop your personal brand story through my Build Your AU program.
How To Build Your Authenticity, Authority and Audience
If you want to create an online training course, build a business, write an eBook, create an online presence then this is the place to learn how to. It all starts with your story, your journey.
To create a personal brand, you have to become the AUTHOR OF YOUR LIFE and BUILD YOUR AU. There are 3 stages to BUILD YOUR AU
- be AUTHENTIC
- build your AUTHORITY
- build your AUDIENCE.
In this ONLINE TRAINING COURSE, you will learn about all 3 stages. The goal is to figure out what your value is, what your story is. The build an audience that will naturally gravitate to you because they connect to your story.
The course includes the following content:
- Recorded Live Members Weekly Workshops
- Behind The Scenes With Build Your AU Members
- Facebook Live Group Videos
- Interviews with Online Business Owners
- Recorded Coaching Calls
- How To Videos
Access to Facebook Group to receive support and guidance
AUTHORITY BUSINESS MODEL – Get my secret roadmap formula that gets your business idea out of your head in a way that is dead simple… so you can create a powerful online course outline that gets real results. This course will give you AUTHORITY and will attract an AUDIENCE.
Register now by Clicking Here!
Helping you build your authenticity, authority and audience.
Trish Davies
Build Your AU
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